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Commerce & Shopper: Omni-Channel Shopper Solution

In-store, online, customer service, loyalty programs, mobile apps, delivery services, social media, aisle disruption… Winners and finalists in this category represent the best examples of manufacturers and retailers committed to providing effective omni-channel commerce and shopper programs.

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The Announcement That Maked A Great Change In 24 Hours


Brand: Sociedad Peruana De Sindrome Down
Client: Sociedad Peruana De Sindrome De Down
Agency: McCann Perú
Language: Spanish

Museum of News

Museum of News, devoted to the 20th anniversary of “TSN”, has become an unprecedented project that collected over 100 unique exhibits of 26 years of the history of independent Ukraine and told visitors about 6 000 major pieces of news of our country. It was visited by 100,000 people in 3 weeks, collected 3.078.640 hryvnias of income from the cost of entrance tickets that were transferred to the development of cultural projects of "Mystetskyi Arsenal", sold 10,000 copies of TSN branded merchandise, and had the media coverage of 30,000,000 people.


Brand: 1+1 media group
Client: 1+1 media group
Agency: Gres Todorchuk PR
Language: English, Ukrainian

Dove #SpeakBeautiful at Target

In 2014, young women sent over 5 MILLION negative tweets about beauty and body image. Dove set out to change that with a social movement to inspire girls to #SpeakBeautiful about themselves and others. To combat negative conversations, we brought this message, for the first time ever, into the tangible world of Target and onto devices where girls were doing most of the talking - their mobile phones. By creating a constant reminder to get her to #SpeakBeautiful whenever she touches her phone, we extended the social movement while driving cross-category purchase of Dove products. 


Brand: Dove
Client: Unilever
Agency: Team Unilever Shopper
Language: English

2024_us_2024_e-9471-729_hero_1 ZzzQuil & Pure Zzzs ZzzQuil Better Sleep for Better Days
2023_mn_2023_e-3555-134_hero_1 Kraft The Kraft World Cup Burger Joint
2023_mn_2023_e-3932-763_hero_1 Canon Beauty deserves to be printed
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