Commerce & Shopper: Omni-Channel Shopper Solution
In-store, online, customer service, loyalty programs, mobile apps, delivery services, social media, aisle disruption… Winners and finalists in this category represent the best examples of manufacturers and retailers committed to providing effective omni-channel commerce and shopper programs.
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2017 GOLD
2017 GOLD
Museum of News
Museum of News, devoted to the 20th anniversary of “TSN”, has become an unprecedented project that collected over 100 unique exhibits of 26 years of the history of independent Ukraine and told visitors about 6 000 major pieces of news of our country. It was visited by 100,000 people in 3 weeks, collected 3.078.640 hryvnias of income from the cost of entrance tickets that were transferred to the development of cultural projects of "Mystetskyi Arsenal", sold 10,000 copies of TSN branded merchandise, and had the media coverage of 30,000,000 people.
Brand:
1+1 media group
Client:
1+1 media group
Agency:
Gres Todorchuk PR
Language:
English, Ukrainian
2017 GOLD
Dove #SpeakBeautiful at Target
In 2014, young women sent over 5 MILLION negative tweets about beauty and body image. Dove set out to change that with a social movement to inspire girls to #SpeakBeautiful about themselves and others. To combat negative conversations, we brought this message, for the first time ever, into the tangible world of Target and onto devices where girls were doing most of the talking - their mobile phones. By creating a constant reminder to get her to #SpeakBeautiful whenever she touches her phone, we extended the social movement while driving cross-category purchase of Dove products.
Brand:
Dove
Client:
Unilever
Agency:
Team Unilever Shopper
Language:
English