Commerce & Shopper: Omni-Channel Shopper Solution
In-store, online, customer service, loyalty programs, mobile apps, delivery services, social media, aisle disruption… Winners and finalists in this category represent the best examples of manufacturers and retailers committed to providing effective omni-channel commerce and shopper programs.
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2017 GOLD
Dove #SpeakBeautiful at Target
In 2014, young women sent over 5 MILLION negative tweets about beauty and body image. Dove set out to change that with a social movement to inspire girls to #SpeakBeautiful about themselves and others. To combat negative conversations, we brought this message, for the first time ever, into the tangible world of Target and onto devices where girls were doing most of the talking - their mobile phones. By creating a constant reminder to get her to #SpeakBeautiful whenever she touches her phone, we extended the social movement while driving cross-category purchase of Dove products.
Brand:
Dove
Client:
Unilever
Agency:
Team Unilever Shopper
Language:
English
2017 SILVER
2017 SILVER
BAM! And you're on a new job. WORK.ua
Work.ua inspires you to act. We stopped talking about numbers and became something more than just a convenient website. We have become for our users a friend who always believes in an excellent outcome, believes in him and inspires for more.
Brand:
Work.ua
Client:
Work.ua
Agency:
Banda Agency
Language:
English, Ukrainian
FINALISTS
ZzzQuil & Pure Zzzs
ZzzQuil Better Sleep for Better Days
Kraft
The Kraft World Cup Burger Joint
Canon
Beauty deserves to be printed
