Commerce & Shopper: Omni-Channel Shopper Solution

In-store, online, customer service, loyalty programs, mobile apps, delivery services, social media, aisle disruption… Winners and finalists in this category represent the best examples of manufacturers and retailers committed to providing effective omni-channel commerce and shopper programs.

2018 BRONZE

OREO Walmart World Record Dunk

We brought people together on the busiest shopping day at Walmart to dunk OREO Cookies with the possibility of setting a new World Record. Igniting shoppers’ dormant love for OREO Cookies by creating an experience that rallies around the innate behavior of dunking OREO Cookies. We secured our place in history with the Longest Cookie Dunking Relay title held by Walmart and OREO, brought people together and increased sales for OREO Cookies and the overall cookie category at Walmart.

Brand: OREO Cookies
Client: Mondelez International
Agency: Geometry Global
Language: English

2017 GOLD

Comparame

Mundialmente Chevrolet se caracteriza por su tecnología y eficiencia, pero paradójicamente en CR tenía muy baja consideración de compra por ser percibida como una marca “gastona" y anticuada. Para revertir esta situación utilizamos un “call to action” como mensaje de campaña. “Comparame”. Nos daba el ingrediente que faltaba para ganar consideración de compra y, con clientes potenciales más informados, nos distanciamos de los mitos de consumo y tecnología. La campaña se lanzó en Expomovil, el escenario perfecto para comparar. Como resultado las ventas versus el año anterior en la época de dicho evento aumentaron en un 51.49% y un 48.3% con respecto al primer semestre del año anterior, estableciendo un récord a nivel regional.

Brand: Chevrolet
Client: Chevrolet
Agency: Interaction
Language: Spanish

2017 GOLD

#Say It With Pepsi

With young cola drinkers looking at the category in a whole new way, we helped differentiate Pepsi at shelf with #SayItWithPepsi - their biggest campaign in a decade. We designed over 200 custom emojis, placed them on millions of Pepsi bottles and got the word out with a "kitchen sink" campaign that turned every touchpoint into an opportunity for self-expression. By the end of the Summer, we had crushed every objective and had everyone talking.

Brand: Pepsi
Client: PepsiCo
Agency: TracyLocke
Language: English

FINALISTS

ZzzQuil & Pure Zzzs ZzzQuil Better Sleep for Better Days

Kraft The Kraft World Cup Burger Joint

Canon Beauty deserves to be printed