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Pepsi
#Say It With Pepsi

RAN IN: North America

CLIENT
PepsiCo

Amy Spiridakis, Vice President, Marketing Activation
Rachel Seeger, Director of Marketing
Sarah Sims, Sr. Customer Marketing Manager

AGENCY
TracyLocke *Lead Agency

Jim Ryan, Group Account Director
Christy Hanlon, Account Director
Sabrina Diez, Group Creative Director
Dan Cishek, Group Creative Director
Ben Loht, Associate Creative Director
Matt Nevins, Associate Creative Director
Danielle Anastasi, Senior Art Director


SUMMARY

With young cola drinkers looking at the category in a whole new way, we helped differentiate Pepsi at shelf with #SayItWithPepsi - their biggest campaign in a decade. We designed over 200 custom emojis, placed them on millions of Pepsi bottles and got the word out with a "kitchen sink" campaign that turned every touchpoint into an opportunity for self-expression. By the end of the Summer, we had crushed every objective and had everyone talking.

CASE STUDY

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CASE VIDEO


Hero Medium: RETAIL EXPERIENCE

Medium Featured On Video: DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE Post;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Digital Video;DIGITAL/INTERACTIVE Display Ads;DIRECT Pre;DIRECT During;DIRECT Post;DIRECT Retailer Specific;MOBILE/TABLET Pre;MOBILE/TABLET During;MOBILE/TABLET Post;MOBILE/TABLET App;MOBILE/TABLET Other;OOH Pre;OOH Post;OOH Billboard;OOH Place Based;OOH Transit;OOH Other;PACKAGING Pre;PACKAGING During;PACKAGING Post;PRICING During;PRICING Post;PRICING Couponing;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE POP;RETAIL EXPERIENCE Sales Promotion;SOCIAL MEDIA Pre;SOCIAL MEDIA During;SOCIAL MEDIA Post;SPONSORSHIP Pre;SPONSORSHIP During;SPONSORSHIP Post;TV Pre;TV During;TV Post;TV Spots

Audience: Young + young at heart

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English