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OREO Cookies
OREO Walmart World Record Dunk

RAN IN: United States

CLIENT
Mondelez International

Lauren Wright, Customer Director, Shopper Marketing
Steve McGowan, Director, Shopper Marketing

AGENCY
Geometry Global *Lead Agency

Tom Boccuzzi, SVP, Account


Geometry Global (Chicago) *Lead Agency

Katie McElligott, Creative Director
Mark Weiher, Associate Creative Director
Curtis Stenger, Senior Art Director
Laura Johnston, EVP, Creative


Mosaic


Guinness World Records


SUMMARY

We brought people together on the busiest shopping day at Walmart to dunk OREO Cookies with the possibility of setting a new World Record. Igniting shoppers’ dormant love for OREO Cookies by creating an experience that rallies around the innate behavior of dunking OREO Cookies. We secured our place in history with the Longest Cookie Dunking Relay title held by Walmart and OREO, brought people together and increased sales for OREO Cookies and the overall cookie category at Walmart.

CASE VIDEO


Hero Medium: EVENTS

Medium Featured On Video: DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE Display Ads;DIGITAL/INTERACTIVE MFR/Retailer Website;DIRECT Pre;DIRECT Email;EVENTS Pre;EVENTS During;GUERILLA During;GUERILLA Ambient Media;MOBILE/TABLET Pre;MOBILE/TABLET During;MOBILE/TABLET Display Ad;MOBILE/TABLET Location-based Communications / Real Time Marketing;MOBILE/TABLET Messaging Editorial Content;PR Post;PRICING Pre;PRICING During;PRICING Post;PRICING Trade;RADIO Pre;RADIO During;RADIO Promo/Endorsements;RADIO Spots;RETAIL EXPERIENCE Pre;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE In-Store Video/Kiosk;RETAIL EXPERIENCE Retailtainment;RETAIL EXPERIENCE Sales Promotion;SAMPLING Pre;SAMPLING During;SAMPLING In-Store;SHOPPER INVOLVEMENT Pre;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Consumer Generated;SHOPPER INVOLVEMENT WOM;SOCIAL MEDIA Pre;SOCIAL MEDIA During;SOCIAL MEDIA Post

Audience: Families

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Local;Regional;National

Language: English