Commerce & Shopper: Omni-Channel Shopper Solution

In-store, online, customer service, loyalty programs, mobile apps, delivery services, social media, aisle disruption… Winners and finalists in this category represent the best examples of manufacturers and retailers committed to providing effective omni-channel commerce and shopper programs.

2020 GRAND

Whopper Detour

To attract shoppers and generate excitement about its revamped mobile app with order-ahead functionality, BK skipped the typical offer, leveraging a powerful insight: with the new app, anywhere can be a place to order a Whopper—even a McDonald’s—turning their much larger footprint into ours. Rewarding shoppers (many lapsed and new) with a $0.01 Whopper (when ordered from McD’s), we invited them to engage in the trolling fun–crushing our downloads KPI, hitting #1 on app stores, delivering millions of downloads in 9 days, millions of incremental-revenue value, and 37:1 ROI.

Brand: Burger King
Client: Burger King
Agency: FCB New York
Language: English

2020 GOLD

Summer by the Batch

Summer is entertaining season. While beer always makes the guest list, spirits struggle to get invited to the party. Why? Beer is easy to serve, whereas spirits are perceived as too complex for summer’s laid-back vibe. So, we brought the casual to cocktails with simple recipes, made to be party-sized, and helped hosts throw a better summer bash that was more impressive to guests and more self-fulfilling for hosts. Spirits went from the B-list to the VIP list: surpassing business goals, increasing seasonal relevance, and successfully driving trade-up from beer.

Brand: Diageo Spirits
Client: Diageo North America
Agency: Arc Worldwide
Language: English

2020 SILVER

Pampers Cruisers 360 Fit Omni-Channel Launch at Walmart

Pampers and Walmart collaborated together to launch Cruisers 360, a new diaper form virtually unknown to the U.S., to disrupt the market and reinvigorate the category. We successfully helped Mom achieve her parenting aspirations by highlighting Walmart’s unique combination of convenient ways to buy the diaper and are on track to over-deliver our sales goal in year 1 and grow the total baby category at Walmart!

Brand: Pampers Cruisers 360 Fit
Client: Procter & Gamble
Agency: Saatchi & Saatchi X
Language: English

FINALISTS

ZzzQuil & Pure Zzzs ZzzQuil Better Sleep for Better Days

Kraft The Kraft World Cup Burger Joint

Canon Beauty deserves to be printed