Commerce & Shopper: Omni-Channel Shopper Solution

In-store, online, customer service, loyalty programs, mobile apps, delivery services, social media, aisle disruption… Winners and finalists in this category represent the best examples of manufacturers and retailers committed to providing effective omni-channel commerce and shopper programs.

2023 BRONZE

Hosting in a digital world

As the world evolves, Ferrero Rocher grappled with maintaining relevance through traditional means in a rapidly changing world. In this era where modern Arab women seek convenience and inspiration, we conceptualized an innovative solution. Crafting a pioneering immersive digital experience, we introduced the Ferrero Rocher Virtual Boutique; a realm where modern Arab women could explore inspiring content while seamlessly shopping. Elevating industry benchmarks, this initiative not only transformed the shopping experience but also positioned Ferrero Rocher at the forefront of the digital age, ensuring lasting engagement with modern Arab hostesses.

Brand: Ferrero Rocher
Client: Ferrero Group
Agency: Publicis Groupe – Leo Burnett Middle East
Language: English

2023 BRONZE

Unilever Kroger Scents of Confidence

Unilever and Kroger showed Puberty-Puzzled Parents how to take the sweat out of finding their tweens’ first deodorant. Instead of dividing deodorants by gender, we helped them shop based on their tweens’ personalities and passions. This armed parens and kids with a Scents of Confidence. The campaign increased Unilever deodorant sales by 20%, drove retention with 40.6% repeat shoppers during the program period, and increased our share of sales to 47.13% for the deodorant category. Ultimately, Scents of Confidence positioned Unilever as #1 at Kroger among households with children.

Brand: Unilever Beauty & Personal Wellness
Client: Unilever
Agency: Arc Worldwide
Language: English

2023 BRONZE

Walmart X Old Spice School of Swagger

2 million students dropped out of high school in 2019. Mentorship dramatically reduces dropout rates and improves long-term success. Through Old Spice’s School of Swagger mentorship program launched in partnership with Big Brothers Big Sisters, shoppers can help reduce high school dropout rates. To promote this program, we used Omni-Channel tactics by giving shoppers the opportunity to purchase hero items as well as impact kids' lives in-store, online, social and in person.

Brand: Old Spice
Client: Proctor & Gamble
Agency: Saatchi & Saatchi X
Language: English

FINALISTS

ZzzQuil & Pure Zzzs ZzzQuil Better Sleep for Better Days

Kraft The Kraft World Cup Burger Joint

Canon Beauty deserves to be printed