AGENCY
Mike Awad, Associate Creative Director
Thomas Young, Associate Creative Director
Tala Arakji, Senior Planning Manager
Sana Omran, Account Director
Fouad Abdel Malak, Regional Executive Creative Director
Tarek Ali Ahmed, Business Unit Director | GM
Mario Morby, Head of Strategy
Anna Sadykova, Strategist
Manar Abdulla, Head of Arabic
Peter Hankach, Senior Account Executive
Oliver Robinson, oliver.robinson@fp7mccann.com
The Barn MENA - Arla Foods
Film Pudding FZ LLC
SUMMARY
The pandemic onset switching behavior which led to a decrease in brand loyalty. It also threatened a critical marketing occasion in the breakfast category: back-to-school. Puck sought to defend their position and grow relevancy, but was able to surpass expectations win consumers’ minds, hearts and wallets with an emotionally uplifting campaign that brought moms and kids closer together
through positive future oriented conversations about dreams. Puck helped start these conversations with interactive lenses content and POSM. Making Puck the only brand to grow in volume and share.
