Shopper Marketing: Seasonal/Event
This category features events, platforms or programs that were created to meet the demands of the shopper that are driven by a season, holiday or cultural event.
Mustang Speed Dating
The Ford Mustang is typically seen as an archetype of raw, masculine power, and is therefore not relatable to female drivers. We took the opportunity to combat this perception on Valentine's Day, a holiday rich in gender tensions and stereotypes. By placing an expert female stunt driver behind the wheel, we showed that Mustang is about unleashing your true self, no matter who you are. The video went viral with 13 million views and we increased the number Ford Today Youtube channel subscribers by 900%.
Brand: Ford Motor Company
Client: Ford Motor Company
Agency: Team Detroit