Shopper Marketing: Seasonal/Event

This category features events, platforms or programs that were created to meet the demands of the shopper that are driven by a season, holiday or cultural event.   



Chosen by Kids

Finding the perfect toy to put under the Christmas tree is tricky. Will he play with it? What if she doesnt like it? In 2014, Walmart went directly to the source and let kids pick the top holiday toys. Chosen by Kids leveraged ratings and reviews, demonstration videos, mom bloggers, in-store demos and the only kid-curated Top Toys list on the market to break through the holiday clutter, help moms feel confident about their Christmas toy purchases.

Brand: Walmart
Client: Walmart
Agency: Starcom

United Godinez

Brand: Nescafe
Client: Nestle Mexico
Agency: Marcel Mexico

The Dance More Experience

Brand: Heineken
Client: Cervecer'a Cuauhtemoc Moctezuma Heineken Mexico
Agency: Grey Mexico

2019_sme_2019_e-418-240_hero_1 Hershey "Get Into the Spirit" with Hershey at Ahold
2019_sme_2019_e-448-480_hero_1 Jimmy Dean, Wright Brand Bacon, Sara Lee Frozen Foods Made with Love Multi-Brand Platform
2019_sme_2019_e-426-543_hero_1 Coffee-mate Holiday Vote-A-Flavor

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