Shopper Marketing: Seasonal/Event
This category features events, platforms or programs that were created to meet the demands of the shopper that are driven by a season, holiday or cultural event.
Chosen by Kids
Finding the perfect toy to put under the Christmas tree is tricky. Will he play with it? What if she doesnt like it? In 2014, Walmart went directly to the source and let kids pick the top holiday toys. Chosen by Kids leveraged ratings and reviews, demonstration videos, mom bloggers, in-store demos and the only kid-curated Top Toys list on the market to break through the holiday clutter, help moms feel confident about their Christmas toy purchases.