Shopper Marketing: Seasonal/Event

This category features events, platforms or programs that were created to meet the demands of the shopper that are driven by a season, holiday or cultural event.   



National Toilet Paper Day

Quilted Northern faced challenges growing in brick-and-mortar stores, with consumers less loyal and retailers favoring private label. Amazon needed to tackle low interest in buying toilet paper online. A partnership around a one-day promotion proved powerful: we combined Quilted Northern's promise of "Designed to be Forgotten" and Amazon's Subscribe & Save feature (putting toilet paper shopping on autopilot) to create an activation around the year's most forgettable day: National Toilet Paper Day. The results were memorable: big sales, new audiences and a pipeline of loyal subscription customers. 

Brand: Quilted Northern
Client: Georgia-Pacific
Agency: Droga5

99% discount without margin loss

New Year and Christmas holidays are the period of retailers highest activity. Customers have to deal with huge amounts of advertising messages. And every player tries to attract with different promo campaigns and better prices for anchor products (e.g. caviar) Every player is ready to lower the margin for increasing sales. NOVUS was not ready to act in this way. But how can be the sales increased without giving up marginality?

Brand: Novus
Client: Novus
Agency: Rockets. Growth R&D

Walgreens Give H20PE to Others

Imagine the power of changing lives by just ONE purchase at Walgreens? We did, and set out to make a difference. Clean drinking water is scarce and nearly 1 billion people don't have access to it. In 2016, Unilever and Walgreens, in partnership with Me to We set out to change that and #GiveH2OPE to people in need. We drove awareness of the global water crisis and provided 13 million gallons of clean water to a community in Kenya. We drove 50% incremental dollar sales lift, and made purchases at Walgreens matter.

Brand: Suave, Caress, TRESemmand Axe
Client: Unilever
Agency: Team Unilever Shopper

2019_sme_2019_e-418-240_hero_1 Hershey "Get Into the Spirit" with Hershey at Ahold
2019_sme_2019_e-448-480_hero_1 Jimmy Dean, Wright Brand Bacon, Sara Lee Frozen Foods Made with Love Multi-Brand Platform
2019_sme_2019_e-426-543_hero_1 Coffee-mate Holiday Vote-A-Flavor

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