Commerce & Shopper: Seasonal/Event
This category features events, platforms or programs that were created to meet the demands of the shopper that are driven by a season, holiday or cultural event.
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2018 BRONZE
RITZpiration
RITZ Crackers have always been a traditional household, entertaining staple around the holidays, which is also why sales typically spike for RITZ in Q4. In order to continue to grow sales for the brand, RITZ had to turn the page and re-imagine what traditions mean to a new generation of shoppers - Transitional Millennials. We started with the season when social calendars start filling up – spring. We gave these socially driven shoppers, RITZpiration, inspiring recipes reflective of their spring social calendars.
Brand:
RITZ Cracker
Client:
Mondelez International
Agency:
Geometry Global
Language:
English
2017 GOLD
National Toilet Paper Day
Quilted Northern faced challenges growing in brick-and-mortar stores, with consumers less loyal and retailers favoring private label. Amazon needed to tackle low interest in buying toilet paper online. A partnership around a one-day promotion proved powerful: we combined Quilted Northern's promise of "Designed to be Forgotten" and Amazon's Subscribe & Save feature (putting toilet paper shopping on autopilot) to create an activation around the year's most forgettable day: National Toilet Paper Day. The results were memorable: big sales, new audiences and a pipeline of loyal subscription customers.
Brand:
Quilted Northern
Client:
Georgia-Pacific
Agency:
Droga5
Language:
English
2017 BRONZE
99% discount without margin loss
New Year and Christmas holidays are the period of retailers highest activity. Customers have to deal with huge amounts of advertising messages. And every player tries to attract with different promo campaigns and better prices for anchor products (e.g. caviar) Every player is ready to lower the margin for increasing sales. NOVUS was not ready to act in this way. But how can be the sales increased without giving up marginality?
Brand:
Novus
Client:
Novus
Agency:
Rockets. Growth R&D
Language:
English, Ukrainian
FINALISTS
Dewar´s
Un regalo único para papá
Amazon
Spend Less on Your Kids
Tyson
This Calls for a Grill
