Tyson Foods, Inc.

Andrea McGovern Galo, Director, Commerce Marketing
Tamara Elliott, Sr. Manager, Commerce Marketing
Cheyanne Woods, Sr. Manager, Commerce Marketing
Kelly Stock, Manager, Commerce Marketing
Katie Hayden, Manager, Commerce Marketing
Jessica Harvey, Assoc. Manager, Commerce Marketing
Sarah Miller, Manager, Commerce Marketing
Brian Kost, Manager, Commerce Marketing
Greg Buck, Sr. Manager, Commerce Marketing
Ben Henniges, Manager, Digital Commerce
Catherine Hartness, Manager, Commerce Marketing
Marianne Bruck, Manager, Commerce Marketing

IN Connected Marketing *Lead Agency

Michelle Mitchell, Account Director
Lea Kauling, Creative Director
Steven Conway, Sr. Strategy Director
Lea Kursave, Sr. Director Grocery
Tamara Horn, Sr. Director Walmart/Sam's
Morgan Otte, Media Director
Erika Rockwell, VP Client Services
Dino de Leon, Executive Creative Director
Jacqueline Zimmerman, Assoc. Creative Director
Jules Chappell, Assoc. Creative Director
Brad Meyer, Sr. Art Director
Drew Given, Sr. Copywriter
Jordyn Nevers, Art Director
Matt Bolinder, Sr. Project Manager
Katie Copeland, Account Supervisor
Dustin Tabor, Account Supervisor
Caroline Luther, Sr. Account Executive
Emily Mallory, Account Executive
Dora Gonzalez, Account Executive

Wunderman Thompson Commerce NA

While summer weather is ideal for anytime grilling and holiday weeks historically deliver strong sales, the in-between time is full of few peaks and many valleys. Tyson could no longer only rely on the Big Three holidays. Our shopper, also fighting inflation, had embraced simplicity in grilling, yet was also being bombarded by a culture of complicated and exuberant grilling recipes. To buck the trend, we used contextual targeting and fully integrated commerce plans to inspire shoppers to buy and grill simple, quality meats all summer long.