Commerce & Shopper: Seasonal/Event
This category features events, platforms or programs that were created to meet the demands of the shopper that are driven by a season, holiday or cultural event.
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PROGRAM
2017 BRONZE
Walgreens Give H20PE to Others
Imagine the power of changing lives by just ONE purchase at Walgreens? We did, and set out to make a difference. Clean drinking water is scarce and nearly 1 billion people don't have access to it. In 2016, Unilever and Walgreens, in partnership with Me to We set out to change that and #GiveH2OPE to people in need. We drove awareness of the global water crisis and provided 13 million gallons of clean water to a community in Kenya. We drove 50% incremental dollar sales lift, and made purchases at Walgreens matter.
Brand:
Suave, Caress, TRESemmand Axe
Client:
Unilever
Agency:
Team Unilever Shopper
Language:
English
2016 GOLD
Chosen by Kids
Finding the perfect toy to put under the Christmas tree is tricky. Will he play with it? What if she doesnt like it? In 2014, Walmart went directly to the source and let kids pick the top holiday toys. Chosen by Kids leveraged ratings and reviews, demonstration videos, mom bloggers, in-store demos and the only kid-curated Top Toys list on the market to break through the holiday clutter, help moms feel confident about their Christmas toy purchases.
Brand:
Walmart
Client:
Walmart
Agency:
Starcom
Language:
English
FINALISTS
Dewar´s
Un regalo único para papá
Amazon
Spend Less on Your Kids
Tyson
This Calls for a Grill
