Commerce & Shopper: Seasonal/Event
This category features events, platforms or programs that were created to meet the demands of the shopper that are driven by a season, holiday or cultural event.
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2016 GOLD
Chosen by Kids
Finding the perfect toy to put under the Christmas tree is tricky. Will he play with it? What if she doesnt like it? In 2014, Walmart went directly to the source and let kids pick the top holiday toys. Chosen by Kids leveraged ratings and reviews, demonstration videos, mom bloggers, in-store demos and the only kid-curated Top Toys list on the market to break through the holiday clutter, help moms feel confident about their Christmas toy purchases.
Brand:
Walmart
Client:
Walmart
Agency:
Starcom
Language:
English
2016 SILVER
FINALISTS
Amazon
Spend Less on Your Kids
Tyson
This Calls for a Grill
Lenovo
However You Tech
