Youth Marketing
This category will honor those efforts that successfully communicate to teens or young adults.
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PROGRAM
2022 BRONZE
The Wonderers
To remain relevant, despite the overwhelming increase in popular recreational destinations, Global Village needed to win and attract families with kids. We based our thinking on the insight that children love exploring worlds of wonder, especially through
Brand:
Global Village
Client:
Global Village
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
2022 BRONZE
Girls Got Game
Young Saudi women saw Nivea as a brand for moms… and grandmoms. They knew Nivea. But didn’t desire Nivea. Nivea’s skincare competitors were gaining ground where Nivea was losing it. With young Saudi women being Nivea’s future heavy spenders a
Brand:
Nivea
Client:
Beiersdorf
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English
2021 GOLD
Be Present. Not Around.
We needed to sell more OMO. Instead, first, we sold an idea. Not just to OMO. To families across the Gulf. An idea inspired from an alarming data-driven insight. An idea that positively provoked parents to be more present with their children, not just around their children. An idea that elevated OMO’s purpose-driven journey of dirt being good. An idea that used social media but used it to get people off social media, through data-driven targeting and content. An idea that drove conversations, and growth for OMO’s brand and business.
Brand:
Unilever - OMO
Client:
OMO
Agency:
FP7 McCann, Dubai
Language:
English
FINALISTS
Sprite
Heat Happens - Don't lose to Heat
Google
Me Being Me, and Google Gets Me
Mastercard
Unknown Legend
