Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.



Bon Pari Jumble VKontakte

Brand: Bon Pari Jumble
Client: Nestle Russia
Agency: J. Walter Thompson Russia

Move in Huggies rhythm

Brand: Huggies
Client: Kimberly-Clark
Agency: Ogilvy & Mather

Born for Hugs 2017

For 3 years in a row Huggies leads the emotional communication, delivering the main brand values. More than that: they carry the charity mission, drawing the attention of the society on the children deprived of mother`s hugs and providing help for them. In 3 years Huggies Elite Soft outran the leader in the segment in the main criteria (brand awareness, market share, trial purchase).

Brand: Huggies
Client: Kimberly-Clark Ukraine
Agency: ISD Group

2019_us_2019_e-3590-053_hero_1 5 Gum 5 Gum: Regrets to Fight Regrets
2019_us_2019_e-3696-959_hero_1 Burger King Prom King
2018_cn_2018_066_hero_1 Whisper Whisper×Mimeng Keep Going #LikeAGirl

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