Youth Marketing
This category will honor those efforts that successfully communicate to teens or young adults.
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2022 SILVER
Shoes for your hands
What does an impending death bell sound like to a brand? For Campus, India’s largest shoe brand, it was the realisation that the youth in the world’s youngest country would rather buy fakes of international brands than be associated with a brand uncool to their generation. This case illustrates how Campus was able to prop itself as a legitimately fashionable brand and increase sales by 34% for the festive quarter by communicating to the youth in India’s national language – dance. Just one that has never been seen before.
Brand:
Campus Shoes
Client:
Campus Activewear
Agency:
The Womb Communications
Language:
English
2022 SILVER
Ramadan through children's eyes
The campaign goal was to grow the LEGO brand salience for parents/shoppers in the post-pandemic context. To achieve this goal we identified the need to strengthen the “LEGO Play is fun” perception, on top of LEGO educational attributes. Our idea “Thr
Brand:
LEGO
Client:
LEGO Middle East LLC.
Agency:
V4 Advertising LLC.
Language:
English
2022 SILVER
The "Save Your Pocket" Association
2021 was a tough year for Saudi Arabia, undergoing an economic crisis. And Saudis were just not used to that. They were on a budget. But they were still overspending and didn’t know how to budget. So, how could they see the value in Zain Te
Brand:
Zain
Client:
Zain KSA
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
FINALISTS
Forward for Education
The big brother comeback
What's Up
The land of Whatsupia
Rivaj Cosmetics
I Set my Own RIvaj - Rivaj Cosmetics
