This category will honor those efforts that successfully communicate to teens or young adults.
Born for Hugs 2017
For 3 years in a row Huggies leads the emotional communication, delivering the main brand values. More than that: they carry the charity mission, drawing the attention of the society on the children deprived of mother`s hugs and providing help for them. In 3 years Huggies Elite Soft outran the leader in the segment in the main criteria (brand awareness, market share, trial purchase).
Client: Kimberly-Clark Ukraine
Agency: ISD Group