Youth Marketing
This category will honor those efforts that successfully communicate to teens or young adults.
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PROGRAM
2024 BRONZE
Pepsi - Ride for Change (Why Not Meri Jaan)
This campaign not only delivered business impact but also meaningful impact on-ground at a societal level. It is the perfect example of an experiential campaign where "Brand Say" is accompanied with "Brand Do" on-ground to build meaningful long-term affinity/equity with the audience. The objective was to build affinity+preference with the female audience and the campaign delivered overwhelmingly on that front. But with 10,000+ learner-licenses issued to girls and counting — this initiative, promoting inclusivity and gender equality, is also aligned with Pepsi's commitment to societal progress, beyond just business objectives.
Brand:
Pepsi
Client:
PepsiCo
Agency:
Alt Story (Pvt.) Ltd.
Language:
English
2023 GRAND
Coke Studio Season 14
Coke studio to date, has been through several generational shifts. This year, along with the launch of the new brand positioning ‘real magic’, Coke studio instead of growing older is now getting even younger with younger artists and their modern-day music catering to the gen-Z of Pakistan on a national level. Season 14 was able to gather 603 million views on social media since its launch in January and has proved to be a newer brand experience for the audience across the globe.
Brand:
Coke Studio
Client:
Coca Cola Pakistan
Agency:
Ogilvy Pakistan
Language:
English
FINALISTS
Forward for Education
The big brother comeback
What's Up
The land of Whatsupia
Rivaj Cosmetics
I Set my Own RIvaj - Rivaj Cosmetics
