This category will honor those efforts that successfully communicate to teens or young adults.
Mivina: The Battle of Tastes
Despite the falling popularity of fast food, we raised the Mivina sales and returned its Throne in the category. Referring to the theme of The Games of Thrones, we launched two tastes and started a taste battle, the outcome of which depended on Eaters. We created a site, developed a key-visual and shot a commercial. Moreover, we launched OOH at universities and video in cinemas, created Coub channel and developed stickers for Viber. A squad of promoters supported the campaign. Thus, we raised the sales of Mivina, modernized the brand and returned its Noodle throne!
Client: Nestle Ukraine