Youth Marketing
This category will honor those efforts that successfully communicate to teens or young adults.
FILTER BY:
PROGRAM
2022 SILVER
NESCAFÉ Ready to Drink #TurnUpYourChill
Dominated by established giants, our category offers tough competition to any new contender. However, a demand for on-the-go cold coffee existed within the Gen Z and millennials who wanted variety in coffee and consume it on the go. The only available options were imported options or coffeeshops/cafés; both were quite expensive.In 2020, NESCAFÉ launched cold coffee to cater to the young adults with a Gen Z centric communication and taste that mirrors the café style cold coffee as an ideal beverage which soon became one of the fastest growing beverages.
Brand:
NESCAFÉ
Client:
NESTLE
Agency:
RED Communication Arts (Pvt) Ltd
Language:
English
2022 SILVER
Trust Tou Must Hai
Prior to Shoop, the instant noodles category was associated with kids. Shoop identified the untapped youth segment (13-24 years) through a consumption mapping research as an avid consumer of instant noodles, and won their hearts and minds with age-specific communication that was both relatable and reliable. Despite this TG’s lack of trust in explicit branding and big companies, our targeted insight and novel communication that emphasized on trusting teenagers, enabled Shoop to drive business results(69% GOLY) market share gain (30% GOLY) and equity & loyalty growth (28% & 250% respectively)
Brand:
Shoop Instant Noodles
Client:
Shan Foods Pvt Limited
Agency:
Fishbowl (Pvt) Ltd
Language:
English
2022 SILVER
Singtel Dash PET – The PET that takes care of you
Singtel Dash created and launched a new financial product, Dash PET, helping Singaporeans to save better. Dash PET grew to its major milestone in 62 days and over the year became the highest rated insurance savings plan on Seedly.sg, Singapore’s Biggest Personal Finance Community.
Brand:
Singtel Dash PET
Client:
Singtel (Dash)
Agency:
Superson
Language:
English
FINALISTS
Forward for Education
The big brother comeback
What's Up
The land of Whatsupia
Rivaj Cosmetics
I Set my Own RIvaj - Rivaj Cosmetics
