Youth Marketing
This category will honor those efforts that successfully communicate to teens or young adults.
FILTER BY:
PROGRAM
2022 SILVER
Ramadan through children's eyes
The campaign goal was to grow the LEGO brand salience for parents/shoppers in the post-pandemic context. To achieve this goal we identified the need to strengthen the “LEGO Play is fun” perception, on top of LEGO educational attributes. Our idea “Thr
Brand:
LEGO
Client:
LEGO Middle East LLC.
Agency:
V4 Advertising LLC.
Language:
English
2022 SILVER
The "Save Your Pocket" Association
2021 was a tough year for Saudi Arabia, undergoing an economic crisis. And Saudis were just not used to that. They were on a budget. But they were still overspending and didn’t know how to budget. So, how could they see the value in Zain Te
Brand:
Zain
Client:
Zain KSA
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
2022 BRONZE
Disconnect Screens to Connect to Country
"Despite efforts to reconcile, systemic racism continued to oppress Indigenous Australians. To start to overturn this, we needed to connect with First Nations cultures, like never before. We threw out the rule book and tackled an issue seemingly outside our remit: over 60% of teens were suffering from sleep deprivation caused by excess online consumption. It was the ultimate Trojan horse manoeuvre. Dreamy fused the ancient tradition of storytelling, with modern-day podcasting. The stories disconnected teens from the addictive virtual world; consequently, connecting them to First Nations cultures and Country."
Brand:
Dreamy
Client:
Common Ground
Agency:
Ogilvy Sydney
Language:
English
FINALISTS
Sprite
Heat Happens - Don't lose to Heat
Google
Me Being Me, and Google Gets Me
Mastercard
Unknown Legend
