Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.

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Big Mac x Bacon Collaboration

We used the return of the Big Mac Bacon as an opportunity to make McDonald’s a more attractive brand to one of their most allusive audiences - Young Canadians.  To attract these young trendsetters we created a collaboration between the Big Mac and Bacon, designing the entire campaign to look like an exclusive album drop.


Brand: McDonald's Restaurants of Canada Ltd.
Client: McDonald's Restaurants of Canada Limited
Agency: Cossette

La peor novela

Unicef nos pidió una nueva campaña en contra del matrimonio infantil. En vez que una campaña, hicimos una telenovela. Para generar escándalo y provocar la discusión y el cambio desde adentro. Fue una apuesta, pero ganamos. Conectamos, impactamos, provocamos una reacción fuerte y a todos los niveles. Después de la novela, el rechazo al matrimonio infantil aumentó un 40%. Logramos finalmente el cambio esperado.  Un cambio cultural y social, que ha llegado hasta la política, que se ha activado para la ley que prohiba definitivamente el matrimonio infantil en RD.


Brand: UNICEF
Client: Unicef
Agency: Pagés BBDO

Sugar-Crisp Spout

In order to get Gen Z to connect with an off the radar brand in a declining category, we designed the Sugar-Crisp Spout - a totally new way to let youth, and more specifically gamers, eat Sugar-Crisp.  This resulted in a 15% increase in sales within the first month of the giveaway period. Key to our success was creating a handsfree device that would unlock a delicious stream of Sugar-Crisp straight from the box to their mouth. 


Brand: Sugar-Crisp
Client: Post Foods Canada
Agency: Ogilvy & Mather

2019_sg_2019_21_hero_1 Martell NCF The Curious Crew
2019_us_2019_e-3590-053_hero_1 5 Gum 5 Gum: Regrets to Fight Regrets
2019_mn_2019_268_hero_1 Babyshop Building a purpose-driven retail brand
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