Youth Marketing
This category will honor those efforts that successfully communicate to teens or young adults.
FILTER BY:
PROGRAM
2023 SILVER
Love Your Gut
‘Love Your Gut’ by Dutchie Yoghurt proved to drive a bigger purpose on the most overlooked health, the Gut Health, admist the rising trend of functional food. The campaign strategically makes the matter easy to digest by ‘metaphor-ing’ how we take care of Gut to the familiar behavior of e-commerce… a delivery that never arrives. In the end, a new health agenda of ‘loving your gut before anything’ was formed, with outstanding results of surpassing KPI by 56% and closing the gap by turning from an irrelevant flavorful snack to functional food.
Brand:
Dutchie
Client:
Dutch Mill
Agency:
Ogilvy Bangkok
Language:
2023 SILVER
The Not Hot Periodwear
Always, a leading personal care brand globally and in KSA, was grappling with newer, cooler competitors. To launch its Cool & Dry pad with a cooling top-sheet, Always tapped into the unbearable experience of women’s periods during the scorching Saudi Summers. Introducing: The Not Hot Periodwear collection. Always transformed a product launch into the debut of the world’s first-ever designer Periodwear. It bypassed taboos, resonating with young Saudi women. In turn, Always earned significant media value, boosting its brand health, purchase intent, and sales.
Brand:
P&G Always
Client:
P&G Dubai
Agency:
Publicis Groupe - Leo Burnett Middle East
Language:
English
FINALISTS
Forward for Education
The big brother comeback
What's Up
The land of Whatsupia
Rivaj Cosmetics
I Set my Own RIvaj - Rivaj Cosmetics
