Youth Marketing
This category will honor those efforts that successfully communicate to teens or young adults.
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2023 GOLD
FALLAR ES DE VALIENTES
Bajo el statement “Fallar es de Valientes”, Doritos levanta la bandera de la valentía, celebrando a todos los jóvenes Gen Z que se animan a ir por lo que desean, sin miedo a los retos y difiultades del camino, pues al final fallar les dejará experiencias, auto descubrimiento, diversión y mucho aprendizaje.
Brand:
Doritos
Client:
Pepsico Foods
Agency:
ISLA
Language:
Spanish
2023 GOLD
Ufone 4G UPOWER
Ufone 4G may have arrived late to the 4G party, but it was definitely going to be the life of the party- making up for all lost opportunities and revenue. The most effective way was to crack the youth enigma and engage them in a way that no telco has been able to. Its youth brand UPOWER ‘s success is one to be taught at universities.
Brand:
UPOWER
Client:
PTML Ufone
Agency:
JWT GREY Pakistan
Language:
English
2023 GOLD
GOMO Roaming (Kinda) Travel Influencers
GOMO had a tough fight when a rival rolled out a snazzy new roaming product. Rather than trying to 'out-product' our competitor, we decided to 'out-audience' them instead and turned the spotlight on Gen Z and Y's travellers', giving them a platform to live out their travel influencer dreams.The result? No new product needed - but we scored our highest revenue increase yet and minted a whole new generation of brand ambassadors for GOMO.
Brand:
GOMO Roaming (Kinda) Travel Influencers
Client:
GOMO by Singtel
Agency:
Publicis Singapore
Language:
English
FINALISTS
Forward for Education
The big brother comeback
What's Up
The land of Whatsupia
Rivaj Cosmetics
I Set my Own RIvaj - Rivaj Cosmetics
