Youth Marketing

This category will honor those efforts that successfully communicate to teens or young adults.



A fair telco?

Brand: Jawwy
Client: Jawwy STC
Agency: FP7 McCann Dubai

Don't Let Her Slip Between Your Fingers

Reinvigorate Close-Up by increasing interest of its main USP, fresh breath, positioning it as a form of personal hygiene and addressing men’s fear of rejection by arming them with confidence, using contextually relevant content.

Brand: Close Up
Client: Unilever Mashreq
Agency: Isobar MENA

Vkusomagiya, come true! An exceptional curd come true!

How to enter the market of dairy products for school children with healthy curds if children don’t like healthy food and competitors offer a great variety of products? To create something so surprising that a child not only agrees to eat it, but also wants to play with it. That’s how Vkusomagiya curds appeared: they consist of two layers that, mixed together by a child, create an unexpected third flavor. Did children like the curds? Even more than we expected: in 3 months we managed to get a 20% share of the segment and double the preference of the brand.

Brand: Chudo detki
Client: PepsiCo Holdings LLC
Agency: Rodnaya Rech

2019_sg_2019_21_hero_1 Martell NCF The Curious Crew
2019_us_2019_e-3590-053_hero_1 5 Gum 5 Gum: Regrets to Fight Regrets
2019_mn_2019_268_hero_1 Babyshop Building a purpose-driven retail brand

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