AGENCY
Tahaab Rais, Regional Head of Strategy
Aunindo Anoop Sen, Creative Director
Layal Sayed, Senior Account Director
Bana Salah, Senior Art Director
Kelly Tomes, Senior Copywriter
Raya Rassi, Senior Account Manager
Khazmin Jumain, Social Content Manager
Anna Sadykova, Strategist
Malak El Nahas, Account Manager
Tahaab Rais, Regional Executive Creative Director
Camouflage Productions
SUMMARY
We needed to sell more OMO.
Instead, first, we sold an idea. Not just to OMO. To families across the Gulf.
An idea inspired from an alarming data-driven insight.
An idea that positively provoked parents to be more present with their children, not just around their children.
An idea that elevated OMO’s purpose-driven journey of dirt being good.
An idea that used social media but used it to get people off social media, through data-driven targeting and content.
An idea that drove conversations, and growth for OMO’s brand and business.
