Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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PROGRAM
2019 SILVER
2019 BRONZE
Beautifully Real Moms
In order to increase its share of the baby care market, Dove launched a campaign to promote its new baby care line. This resulted in a 4 point increase in market share and an 85% sales lift vs. its old baby care line, in spite of premium pricing. We also closed the brand equity gap vs Johnson & Johnson Baby, the market lead. Key to our success was leaning into Dove’s Real Beauty heritage and giving moms permission to be real instead of perfect.
Brand:
Baby Dove
Client:
Unilever
Agency:
Ogilvy & Mather
Language:
English
2019 BRONZE
Sunsilk Fashion Edition
This is a story of a brand that has become the most loved in a highly competitive category by driving aspiration and building consumer relevance. PSFW is an engagement platform that has become the biggest fashion collaboration in the country and not only gives the brand leadership in equity (+500 bps) and market share (market leader at 24%) but also made it stand out as the biggest beauty brand in the category.
Brand:
Sunsilk
Client:
Unilever (Pakistan)
Agency:
JWT Grey
Language:
English
FINALISTS
Close Up
As soon as you open your mouth
Closeup
Getting young Egyptians to ‘care’ about oral care
P&G Always
The Not Hot Periodwear
