Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.

2022 BRONZE

Salon@Home

TRESemme faced the challenge of executing a disruptive and unmissable campaign to establish functional and relevant credentials for a premium brand in a saturated market amidst Covid-19. TRESemme's target-audience is professionally ambitious TRESemme girl for whom life never stops, she must always be prepared so she doesn't miss unannounced opportunities. Salon@Home enabled girls achieve salon hair at home through TRESemme's launch giving them expertise, exposure and brand availability across touchpoints. TRESemme deployed tailored communication and executions across each channel be it digital, TV, on-ground activations or sampling to activate itself.

Brand: TRESemme
Client: Unilever Pakistan Ltd.
Agency: Team Reactivate Pvt. Ltd
Language: English

2022 BRONZE

Firebrand of the New Era

It’s rare to see a single brand dominate a category for years with a legacy that is passed down generations. It’s rarer to see that brand risk this legacy and evolve for the betterment of society to turnaround how the category shapes the lives of its consumers. Glow & Lovely is such a story - successfully turning around brand identity that encompasses name, personality, proposition and packaging. Evolving the accepted standards of beauty for consumers to realize there is beauty in all skin tones - Abh Har Chehra Karey Glow.

Brand: Glow & Lovely
Client: Unilever Pakistan Limited
Agency: MullenLowe & Rauf
Language: English

2021 GOLD

Dove 'Courage is Beautiful'

During the early days of the COVID-19 pandemic Dove saw an opportunity to redefine beauty once again by creating a campaign to announce their commitment to support Canadian frontline workers. Building from the insight that in times of crisis, beauty lies in what we do, not how we look, Dove created a campaign that showed the beauty in our frontline workers’ acts of courage. The campaign poignantly captured the zeitgeist of the pandemic and re-established Dove as a leading purpose led brand.

Brand: Dove
Client: Unilever
Agency: Ogilvy Canada
Language: English

FINALISTS

Lifebuoy Shampoo Lifebuoy Shampoo - Onion, Naturally Strong

Spa Más que Arte es renovARTE

Close Up As soon as you open your mouth