Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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2024 SILVER
Dove Relaunch in a Cash-strapped Market
Arresting a declining market share and brand power through a relaunch on Dove to drive relatablility and relevance for the brand backed by a superior product formulation, a strong claim emphasizing "Repairs Damage from 1st Wash" and localizing the television advertisement to appeal to Pakistani women hammering damage repair credentials. In parallel, activating all consumer touchpoints, dialing up on digital, in-store and mall activations, influencer marketing and sampling. Showcasing damage repair through innovative OOH and DOOH campaigns leading to sales and volume growth, significantly improving brand health scores and differentiation.
Brand:
Dove
Client:
Unilever Pakistan Limited
Agency:
Team Reactivate
Language:
English
2024 BRONZE
The Sunsilk Sunrise
Sunsilk lost growth momentum from 2018 onwards, hitting ever lowest in FY-2022 with consumer-franchise loss. Sunsilk transitioned from ‘catwalk’ space to ‘sidewalk’ (global strategy shift, Tresemme leading fashion/backstage platform) leading to loss of consumer love due to lost relevance and engagement. A bold decision was taken to pivot brand relaunch, from always-on core Black-Shine variant to future-core, Pink-variant. Objective was to bring higher order beauty benefits and year-round excitement with renewed sense of sisterhood. All efforts led to a phenomenal turnaround via return of consumer franchise registering double-digit volume growth.
Brand:
Sunsilk Pakistan
Client:
Unilever
Agency:
BBDO Pakistan
Language:
English
FINALISTS
Lifebuoy Shampoo
Lifebuoy Shampoo - Onion, Naturally Strong
Spa
Más que Arte es renovARTE
Close Up
As soon as you open your mouth
