Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.

2023 SILVER

Sunsilk - Super Mix

From being an equity leader, to declining brand power and consumers lapsing due to low product differentiation coupled with high investment by competition was taking away the share of mind that the brand once enjoyed. This re-launch was a perfect super-mix of a differentiated functional benefit married with consumer insights to bring the brand back on-trend. With an IMC we aimed to connect our consumers with Sunsilk again to drive business results. Differentiation and meaningful increased along with brand penetration resulting in a positive momentum realized in internal sale numbers.

Brand: Sunsilk
Client: Unilever Pakistan Limited
Agency: Team Reactivate
Language: English

2023 BRONZE

Habba Habba Al Habba (Say No to Pimple Worries)

Himalaya developed a distinctive campaign for young teens facing pimple problems - “Habba Habba Al Habba” - downplaying the importance given to pimples by assuring that with Himalaya’s PNFW, pimples don’t stand a chance of creating worry. The campaign led Himalaya to achieve its key objective of category market leadership in KSA for the first time ever, with a growth of +6% vs category at 0% in the country. Also, ecommerce saw a staggering +113% growth vs category at +47% and media results achieved were higher than industry benchmarks.

Brand: Purifying Neem Face Wash
Client: Himalaya Wellness
Agency: Zenith MENA
Language: English

2023 BRONZE

Sensodyne Transformation to a Life Enabling Brand.

Sensodyne, the oral care sensitivity market leader expanded its brand with an aimed “moments campaign” to the less bothered. TVC achieved, 9K+ GRPs, 88%, and more via key partnerships/activations with a grand mainstream activation. Cricket, greatest passion point owned by Sensodyne was this campaign's official partner. Key entertainment content producers and a mega OOH campaign attracted 45M+ eyeballs. Customized digital tactics resulted in 143% + impressions. Influencer campaign on the first world oral health day activation raised 1.5% purchase intent, and 33.3% in brand growth, recording the highest sales twice.

Brand: Sensodyne
Client: GSK CHC
Agency: JWT Grey
Language: English

FINALISTS

Lifebuoy Shampoo Lifebuoy Shampoo - Onion, Naturally Strong

Spa Más que Arte es renovARTE

Close Up As soon as you open your mouth