Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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PROGRAM
2022 SILVER
Always Raha
In a market where 70% of women don’t use pads, Always aimed to leverage the same mother-daughter relationship that discouraged use into a powerful narrative for the brand. Converting over 1 million users from cloth to pads Always succeeded in achieving double digit growth over the previous year making Pakistan the fastest growing femcare market in its region.
Brand:
Always
Client:
P&G (
Agency:
Adcom Pvt. Ltd.
Language:
English
2022 SILVER
Bless Your F*ing Cooch
When eos created a line of products made specifically for pubic use, we knew that launching in a market that considered the subject ‘taboo’ would be a challenge. Enter: TikToker Carly Joy, who dropped a tutorial on how to “bless your f*ing cooch” with eos shave cream. We teamed up to launch an official product featuring her verbatim instructions, resulting in 700 million+ earned impressions, 150k sold bottles, and a nearly 300% increase in quarterly growth rate and an outpouring of support from eos fans. Taboo? Not on our watch.
Brand:
eos
Client:
eos Products
Agency:
Mischief @ No Fixed Address
Language:
English
2022 BRONZE
Rejuvenating the Darlie Brand for a New Era
Darlie, a well-known toothpaste brand in Hong Kong, was suffering from a long term decline in market share, losing to competitors with more innovative features and trendier image. To rejuvenate the brand for a new era, Darlie partnered with celebrity Keung To to run an emotive campaign that told his back story and inspired a younger generation of audiences to form genuine connections with each other through confident smiles.
Brand:
Darlie Toothpaste
Client:
Hawley & Hazel Asia Investment Company Limited
Agency:
Narrow Door
Language:
English
FINALISTS
Lifebuoy Shampoo
Lifebuoy Shampoo - Onion, Naturally Strong
Spa
Más que Arte es renovARTE
Close Up
As soon as you open your mouth
