Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.

2021 BRONZE

Haathon ki Hifazat, Pakistan ki Hifazat | A Lifesaving mission to spread the importance of Handwashing

When Coronavirus turned into a pandemic in 2020,it became the biggest threat the humanity has seen in years.Until a vaccine was found,handwashing was humanity's best defense- soap was hope for the world. Landing importance of Handwashing with Pakistanis was critical and Lifebuoy broke all norms to do the same;promoting competitors to advocate handwashing with ANY soap, enabling access to handwashing with mobile setups and attempting to make handwashing education fun. This was an example of doing well by doing good with the brand rewarded with salience, imagery,business and share growth

Brand: Lifebuoy
Client: Unilever Pakistan
Agency: MullenLowe Rauf
Language: English

2020 SILVER

Bano Anari nahi, Khiladi

The disposable razor category is flooded with cheap local and Chinese two blade disposable razor brands. Challenge: to showcase what consumers miss out on when they don’t use  Gillette Blue 3, a razor that gave smooth shaves without cuts. Research showed that men attributed cuts to be “their own fault”, a HIT to their masculinity not just a physical irritant. By showcasing how experienced men always end up getting smooth shaves without any cuts by using the right tools, the campaign was effective in driving brand preference and significant growth.

Brand: Gillette
Client: P&G
Agency: Adcom
Language: English

2020 SILVER

Old Spice - Men Have Skin Too

With the relaunch of the Old Spice Fresher Collection, a collection built with real ingredients like shea butter, lavender, and deep sea minerals, we set out to make an inclusive campaign for all types of guys. The result was Men Have Skin Too, a campaign dedicated to telling the world that it's not just women who should be taking care of their skin because men have skin too.

Brand: Old Spice
Client: Procter & Gamble
Agency: Wieden+Kennedy
Language: English

FINALISTS

Lifebuoy Shampoo Lifebuoy Shampoo - Onion, Naturally Strong

Spa Más que Arte es renovARTE

Close Up As soon as you open your mouth