Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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PROGRAM
2020 BRONZE
Maa ka sahara-season 2
Canbebe used Mother’s Day as an opportunity to highlight the role of mothers from a new angle through which we were able to encourage or people in the society to become a support system for every mother. We honored the efforts of young mothers and by reminding everyone that society needs to be more understanding about their roles and that their support is needed the most at the initial phase of motherhood. On social media forums, this campaign gained virality and opened the floor for discussions amongst young mothers.
Brand:
Canbebe
Client:
Ontex Pakistan Private Limited
Agency:
Green Man's Ark
Language:
English
2020 BRONZE
Always Cotton Soft
The test for effectiveness of our campaign can be measured by the extent we were able to persuade people to convert from cloth, which was cheap and in-home means to Always by showcasing the added irreplaceable benefit it provided while retaining the same level of comfort cloth provided. average monthly sales increased 15% through convincing our TG to switch to Always Cotton Soft, as it is not only as soft as cotton but is also a great absorbent and enables girls to actively take part in extracurricular with confidence.
Brand:
Always
Client:
P&G
Agency:
Adcom
Language:
English
2019 GOLD
Long Awaited First Touch
Our idea was to activate our premature diaper donation program through the very thing baby can’t have touch from the mom. We created a campaign with a donation mechanism powered by a touch, social posters, a film and in-store all based around baby’s long wait for mother’s touch.
Brand:
Pampers
Client:
P&G China
Agency:
Saatchi & Saatchi
Language:
Mandarin
FINALISTS
Lifebuoy Shampoo
Lifebuoy Shampoo - Onion, Naturally Strong
Spa
Más que Arte es renovARTE
Close Up
As soon as you open your mouth
