Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.

2019 BRONZE

Amores Que Cambian

Winny siempre le ha hablado a las mamás con una gran verdad: el amor por un hijo es un amor como ningún otro. Mantuvimos la estrategia pero esta vez haciendo algo arriesgado incluso para nosotros: El amor por un hijo le “sacude” la vida a los hombres.  Al ampliar nuestro grupo objetivo y conectarnos ahora con los papás, no solo logramos aumentar la brecha de participación con el segundo competidor. La triplicamos.

Brand: Winny
Client: TECNOSUR
Agency: SANCHO BBDO
Language: Spanish

2019 BRONZE

Funny Things Off The Top Of My Head

Clear the air about Dandruff by giving people a good laugh about it. Flipped over the decreasing sales trend and increased it by 1.7% in a category that shrank by 5.6%.

Brand: Head and Shoulders
Client: P&G Dubai
Agency: Saatchi & Saatchi MENA
Language: English

2019 BRONZE

SIGNAL NATURAL BAMBOO

Our environmental threats are compelling many countries, including Gulf, to ban single-use plastic products. Signal preemptively created an eco-friendly, recyclable and all-natural handle toothbrush made from Bamboo. Signal takes pride in not only being responsible for smiles, but also the planet. However, given the small size of the brand, the task of communication needed to be handled with extremely small budgets.
Despite being a small player, Signal's Bamboo effective communication beats all set KPIs, proving that Signal is not alone in the social good of the planet

Brand: Signal Natural Bamboo
Client: Unilever
Agency: Magna Global United Arab Emirates
Language: English

FINALISTS

Close Up As soon as you open your mouth

Closeup Getting young Egyptians to ‘care’ about oral care

P&G Always The Not Hot Periodwear