Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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2022 GOLD
In The Sun: This Film Could Save Your Life
Despite rising skin cancer rates, less than 40% of households purchase sunscreen. Consumers know they should be using sunscreen, but just don’t want to. Using entertainment, not advertising, the team at Neutrogena created a 37-minute documentary film (“In the Sun”) to emotionally move consumers to action when it comes to their personal sun safety. The film was viewed over 8 million times, resulting in the highest-selling, fastest-growing second quarter for the sun category in the last five years. 85% of viewers were more likely to do a skin cancer self-exam.
Brand:
Neutrogena
Client:
Johnson & Johnson Consumer Health
Agency:
Fleishman Hillard
Language:
English
2022 GOLD
Girls Got Game
Young Saudi women saw Nivea as a brand for moms… and grandmoms. They knew Nivea. But didn’t desire Nivea. Nivea’s skincare competitors were gaining ground where Nivea was losing it. With young Saudi women being Nivea’s future heavy spenders a
Brand:
Nivea
Client:
Beiersdorf
Agency:
Publicis Groupe - Saatchi & Saatchi Middle East
Language:
English
2022 GOLD
Reverse Selfie
With 6bn global impressions, Reverse Selfie campaign not only made people aware of how damaging perfectly curated selfies were to young girls’ self-esteem, but it also allowed Dove to regain its voice in culture as it introduced a new generation of women to the Dove Self-Esteem Project. Through DSEP, the campaign positively impacted over 180k US girls’ lives and equipped them with right tools to have selfie talks with their daughters. Finally, the campaign saw uplifts in cross-category sales beyond our expectations, resulting in an impressive ROI of 1:12.8.
Brand:
Dove
Client:
Dove, Unilever
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
Lifebuoy Shampoo
Lifebuoy Shampoo - Onion, Naturally Strong
Spa
Más que Arte es renovARTE
Close Up
As soon as you open your mouth
