Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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2020 SILVER
Old Spice - Men Have Skin Too
With the relaunch of the Old Spice Fresher Collection, a collection built with real ingredients like shea butter, lavender, and deep sea minerals, we set out to make an inclusive campaign for all types of guys. The result was Men Have Skin Too, a campaign dedicated to telling the world that it's not just women who should be taking care of their skin because men have skin too.
Brand:
Old Spice
Client:
Procter & Gamble
Agency:
Wieden+Kennedy
Language:
English
2019 GOLD
Long Awaited First Touch
Our idea was to activate our premature diaper donation program through the very thing baby can’t have touch from the mom. We created a campaign with a donation mechanism powered by a touch, social posters, a film and in-store all based around baby’s long wait for mother’s touch.
Brand:
Pampers
Client:
P&G China
Agency:
Saatchi & Saatchi
Language:
Mandarin
2019 GOLD
LUBRIDERM® le dice NO a la guerra de precios
Este caso muestra cómo LUBRIDERM® le dió la vuelta al negocio para revertir la tendencia negativa en ventas sin necesidad de entrar en una guerra de precios contra marcas propias/discounters, apostándole a una comunicación diferente a la tendencia de la categoría. LUBRIDERM® se aferró a sus principios de marca, apeló a sus credenciales como marca experta y demostró a los consumidores la superioridad en desempeño de sus productos.Esta estrategia no solo revirtió la tendencia negativa, sino que elevó a LUBRIDERM® a un punto histórico de crecimiento en ventas.
Brand:
LUBRIDERM® UV-15 Y LUBRIDERM® EXTRAHUMECTANTE
Client:
Johnson & Johnson (Colombia)
Agency:
OWAK
Language:
Spanish
FINALISTS
Close Up
As soon as you open your mouth
Closeup
Getting young Egyptians to ‘care’ about oral care
P&G Always
The Not Hot Periodwear
