Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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2022 GOLD
In The Sun: This Film Could Save Your Life
Despite rising skin cancer rates, less than 40% of households purchase sunscreen. Consumers know they should be using sunscreen, but just don’t want to. Using entertainment, not advertising, the team at Neutrogena created a 37-minute documentary film (“In the Sun”) to emotionally move consumers to action when it comes to their personal sun safety. The film was viewed over 8 million times, resulting in the highest-selling, fastest-growing second quarter for the sun category in the last five years. 85% of viewers were more likely to do a skin cancer self-exam.
Brand:
Neutrogena
Client:
Johnson & Johnson Consumer Health
Agency:
Fleishman Hillard
Language:
English
2022 SILVER
Bless Your F*ing Cooch
When eos created a line of products made specifically for pubic use, we knew that launching in a market that considered the subject ‘taboo’ would be a challenge. Enter: TikToker Carly Joy, who dropped a tutorial on how to “bless your f*ing cooch” with eos shave cream. We teamed up to launch an official product featuring her verbatim instructions, resulting in 700 million+ earned impressions, 150k sold bottles, and a nearly 300% increase in quarterly growth rate and an outpouring of support from eos fans. Taboo? Not on our watch.
Brand:
eos
Client:
eos Products
Agency:
Mischief @ No Fixed Address
Language:
English
2021 GOLD
Dove 'Courage is Beautiful'
During the early days of the COVID-19 pandemic Dove saw an opportunity to redefine beauty once again by creating a campaign to announce their commitment to support Canadian frontline workers. Building from the insight that in times of crisis, beauty lies in what we do, not how we look, Dove created a campaign that showed the beauty in our frontline workers’ acts of courage. The campaign poignantly captured the zeitgeist of the pandemic and re-established Dove as a leading purpose led brand.
Brand:
Dove
Client:
Unilever
Agency:
Ogilvy Canada
Language:
English
FINALISTS
Close Up
As soon as you open your mouth
Closeup
Getting young Egyptians to ‘care’ about oral care
P&G Always
The Not Hot Periodwear
