Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.

2023 GOLD

Dove Exposes 'Toxic Influence'

With our brand being questioned for the first time, and purposeful marketing under scrutiny, Dove decided to refresh and update its 20-year-old brand idea. As new threats to women and girls’ self-esteem grew on social media, we saw that taking action was our only option. Our campaign used Deepfake technology to disarm young girls and show them the true impact of the toxic beauty advice they receive from influencers. The result was a hugely effective campaigns, pushing our Brand Power to new highs and growing sales by 10%.

Brand: Dove
Client: UNILEVER (
Agency: OGILVY UK
Language: English

2023 GOLD

The no.1 Hair Care brand in Pakistan

The No.1 Haircare Brand in Pakistan provides an insight into how a successful brand that has been doing exceptionally should capitalize on an emerging consumer trend and pivot its core proposition to continue its growth momentum.¦The No.1 Haircare Brand in Pakistan provides an insight into how a successful brand that has been doing exceptionally should capitalize on an emerging consumer trend and pivot its core proposition to continue its growth momentum.

Brand: Lifebuoy Shampoo- The no. 1 haircare brand in Pakistan
Client: Unilever Pakistan Limited
Agency: Ogilvy Pakistan
Language: English

2023 SILVER

Powering Girl Gamers

To reposition itself as a contemporary, relevant choice, Nivea ventured into gaming, a space untapped by the category. Acknowledging the inequality in the gaming industry, Nivea took a bold step and disrupted the gaming scene, powering girl gamers in KSA.  Partnering with KSA’s top female e-athletes, Nivea launched an e-sports coaching platform, a first-of-its-kind, enabling young female gamers to share gaming strategies, refine their skills and exchange their favorite Nivea products.  The campaign broke engagement and viewership records, boosting brand health, consideration and driving purchase volumes

Brand: Nivea
Client: Nivea Middle East
Agency: Publicis Groupe - Saatchi & Saatchi Middle East
Language: English

FINALISTS

Lifebuoy Shampoo Lifebuoy Shampoo - Onion, Naturally Strong

Spa Más que Arte es renovARTE

Close Up As soon as you open your mouth