Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.

2024 BRONZE

SUAVE SE PUSO MÁS FUERTE

SANGRE AMARILLA campaña interna de Helados D’Onofrio, sumado a herramientas, convenciones, reuniones de ventas, tour de distribuidoras y planes de incentivos, logramos exceder los objetivos de venta en el canal horizontal (que representa el 60% de las ventas totales de D’Onofrio) de 10 % al 2022 al 16% al 2023 enganchando y motivando a los colaboradores de D’Onofrio, a través de La Sangre Amarilla. La campaña ayudó a superar la expectativa de ventas, logrando un cremiento en el canal horizontal de 16% de ventas.

Brand: SUAVE
Client: COMPAÑIA NACIONAL DEL CHOCOLATES
Agency: Yellow S.A.C
Language: Spanish

2024 BRONZE

The Real Cost of Beauty is Greater Than You Think

While Dove has updated its brand idea to tackle a new wave of toxic beauty advice on social media, the results, which have been excellent for the brand, have not changed things enough for young girls.  The next phase of our ‘actionist’ strategy would require something bolder, attempting to advance legislative change.  The result was a campaign that sounded the alarm on the mental health crisis, provoking billions of views, thousands of petition signatures, another wave of commercial growth, and, bringing concrete legislative change a step closer.

Brand: Dove
Client: Dove, Unilever
Agency: Ogilvy UK & Ogilvy Toronto
Language: English

2023 GOLD

eos Brand Campaign

eos (evolution of smooth) wanted to revolutionize the dated shaving category and capture a new generation of young women. Polite, precious and utterly unhelpful, the category was ridiculously disconnected from a woman’s shaving reality. So, eos set out to get real about shaving and hair…everywhere. All inspired by what women actually need - on-going, honest, raw, fun, and useful conversations about shaving.

Brand: eos
Client: eos Products
Agency: Mischief @ No Fixed Address
Language: English

FINALISTS

Lifebuoy Shampoo Lifebuoy Shampoo - Onion, Naturally Strong

Spa Más que Arte es renovARTE

Close Up As soon as you open your mouth