Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
FILTER BY:
PROGRAM
2019 SILVER
Don't Let Her Slip Between Your Fingers
Reinvigorate Close-Up by increasing interest of its main USP, fresh breath, positioning it as a form of personal hygiene and addressing men’s fear of rejection by arming them with confidence, using contextually relevant content.
Brand:
Close Up
Client:
Unilever Mashreq
Agency:
Isobar MENA
Language:
English
2019 SILVER
2019 BRONZE
Beautifully Real Moms
In order to increase its share of the baby care market, Dove launched a campaign to promote its new baby care line. This resulted in a 4 point increase in market share and an 85% sales lift vs. its old baby care line, in spite of premium pricing. We also closed the brand equity gap vs Johnson & Johnson Baby, the market lead. Key to our success was leaning into Dove’s Real Beauty heritage and giving moms permission to be real instead of perfect.
Brand:
Baby Dove
Client:
Unilever
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
Lifebuoy Shampoo
Lifebuoy Shampoo - Onion, Naturally Strong
Spa
Más que Arte es renovARTE
Close Up
As soon as you open your mouth
