Personal Care

Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.

2019 BRONZE

Sunsilk Fashion Edition

This is a story of a brand that has become the most loved in a highly competitive category by driving aspiration and building consumer relevance. PSFW is an engagement platform that has become the biggest fashion collaboration in the country and not only gives the brand leadership in equity (+500 bps) and market share (market leader at 24%) but also made it stand out as the biggest beauty brand in the category.

Brand: Sunsilk
Client: Unilever (Pakistan)
Agency: JWT Grey
Language: English

2019 BRONZE

Amores Que Cambian

Winny siempre le ha hablado a las mamás con una gran verdad: el amor por un hijo es un amor como ningún otro. Mantuvimos la estrategia pero esta vez haciendo algo arriesgado incluso para nosotros: El amor por un hijo le “sacude” la vida a los hombres.  Al ampliar nuestro grupo objetivo y conectarnos ahora con los papás, no solo logramos aumentar la brecha de participación con el segundo competidor. La triplicamos.

Brand: Winny
Client: TECNOSUR
Agency: SANCHO BBDO
Language: Spanish

2019 BRONZE

Funny Things Off The Top Of My Head

Clear the air about Dandruff by giving people a good laugh about it. Flipped over the decreasing sales trend and increased it by 1.7% in a category that shrank by 5.6%.

Brand: Head and Shoulders
Client: P&G Dubai
Agency: Saatchi & Saatchi MENA
Language: English

FINALISTS

Lifebuoy Shampoo Lifebuoy Shampoo - Onion, Naturally Strong

Spa Más que Arte es renovARTE

Close Up As soon as you open your mouth