Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2022 GLOBAL GRAND CONTENDER

Brastemp Shared Edition

Brastemp, Brazil's #1 brand of washing machines, was struggling to drive sales in a highly competitive and commoditized industry. The category is also fraught with inequality: women still spend twice as much time as men on household chores. Laundry remains a women-only territory – and the media only reinforces this behavior.Brastemp decided to fight this by creating a fictitious technology that would allow anyone – not just women – to do the laundry. The results: +2.1 pp market share, 2x above the segment. 8x more conversations about the issue.

Brand: Brastemp
Client: Whirlpool Brasil
Agency: FCB Brasil
Language: English

2022 GLOBAL GRAND CONTENDER

Ask your phone

Tigo, the third mobile company in Colombia was awarded by independent auditors as the best performing Mobile Network in the country. In a feisty market where competitors talk loud about themselves, Tigo needed to deliver the news in a creative and trustworthy way. So instead of being their own spokesperson, they encouraged every citizen of Colombia to ask their own phone. Through an integrated PR & SEO Strategy, whenever someone asked their phone: "Which is the best mobile network in Colombia?", Google would answer: Tigo.

Brand: Tigo
Client: Tigo
Agency: Slap Global
Language: English

2021 GOLD

The Grandparents' Telco

A business-oriented idea with a (really) good heart. An unexpected challenge: With COVID-19 impacting Tunisia’s telco category, a new growth opportunity was needed. An unexpected approach: We persuaded Orange to shift its lens from youth to an underserved segment – Tunisian Grandparents. A meaningful need: They needed better connectivity, perhaps more than anyone else, during lockdowns. A new product: New packages was created specifically for them to help and ease their lives. Entertainment vs. advertisements: And it was brought to life through entertaining branded content across channels relevant to them.

Brand: Orange Tunisia
Client: Orange Tunisia
Agency: FP7 McCann Tunis
Language: English

FINALISTS

CLARO CUANDO MAMÁ LLAMA

CLARO CUANDO TE CONECTAS, TODO ES MÁS CHÉVERE

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