CLIENT
Tigo
Mario Balladares, VP Marketing
Daniel Dominguez, VP B2C
Johnatan Galvis, Marketing Operations Director
Benobey Rodriguez, Brand Specialist
Duncan Taylor, Digital Marketing Manager
Diana Sanchez, Digital Marketing Specialist
AGENCY
Carolina Bruzzone, CSO
Javier García Paz, ECD
Rafael Santamarina, COO
Ignacio Etchanique, COO
Lucía Parodi, Head of Integrated Media
SUMMARY
Tigo, the third mobile company in Colombia was awarded by independent auditors as the best performing Mobile Network in the country.
In a feisty market where competitors talk loud about themselves, Tigo needed to deliver the news in a creative and trustworthy way. So instead of being their own spokesperson, they encouraged every citizen of Colombia to ask their own phone.
Through an integrated PR & SEO Strategy, whenever someone asked their phone: "Which is the best mobile network in Colombia?", Google would answer: Tigo.
