Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2022 SILVER
2022 BRONZE
The Unexpected Reroute
Everytime customers need us, they instinctively open GoogleMaps and find the nearest store. So, why not interrupt them right there? And remind them that “mystc” app is right at their fingertips to solve any challenge. In an unprecedented move, we turned
Brand:
stc
Client:
STC
Agency:
Wunderman Thompson Riyadh
Language:
English
2022 GLOBAL GRAND
Friendvertising
Skinny was a little telco on a big growth mission. NZ knew us as a low-cost brand, and assumed we had a low-quality network. Our consideration was half that of our nearest competitor. But you can’t just tell people you’re a credible brand. People don’t trust brands…they trust other people. So we used our superpower – our devoted customers. They would convince the country to consider us. By unleashing the cult, we grew our credibility, AND our consideration. But more importantly, more customers joined the Skinny cult than ever before.
Brand:
Skinny
Client:
Spark New Zealand
Agency:
Colenso BBDO
Language:
English
FINALISTS
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Movistar
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