Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2022 GOLD

Naming The Invisible Pakistanis

N/A

Brand: Naming The Invisible Pakistanis
Client: Telenor Pakistan
Agency: Ogilvy Pakistan
Language: English

2022 SILVER

Unfairuary- how fake month led to success

2degrees is the number-three challenger brand in the New Zealand telco market. With a brand idea of ‘Fighting For Fair’, our communication was focused on identifying unfair behaviour from our two big competitors, and using it to promote our great value. Our brief was to address 2degrees decline in prepay customers, we identified something scandalous in the fine-print of our competitors’ contract. They charged their customers 13 times a year not 12! As the fairness crusader, 2degrees pointed this injustice out, earning the country’s attention and significantly growing market share.

Brand: 2degrees Mobile
Client: 2degrees
Agency: TBWA\ New Zealand
Language: English

2022 SILVER

Redeem Freedom

Many Saudis are incarcerated every year for debts as low as $200. A problem so crippling that in 2019 the government launched Furijat; a charity program aimed at gathering donations to pay off the prisoners’ debts. But, like all charity programs, people a

Brand: stc
Client: STC
Agency: Wunderman Thompson Riyadh
Language: English

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