Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2021 GOLD

The Grandparents' Telco

A business-oriented idea with a (really) good heart. An unexpected challenge: With COVID-19 impacting Tunisia’s telco category, a new growth opportunity was needed. An unexpected approach: We persuaded Orange to shift its lens from youth to an underserved segment – Tunisian Grandparents. A meaningful need: They needed better connectivity, perhaps more than anyone else, during lockdowns. A new product: New packages was created specifically for them to help and ease their lives. Entertainment vs. advertisements: And it was brought to life through entertaining branded content across channels relevant to them.

Brand: Orange Tunisia
Client: Orange Tunisia
Agency: FP7 McCann Tunis
Language: English

2021 SILVER

Reborn Together

How can Vodafone overcome the current market situation and general consumer frustrations, to regain the nation’s loyalty and trust during the most competitively entertaining time of the year, all while meeting the global requirement of introducing the brand’s new hopeful promise? By taking a human approach of showcasing to the people what they can do if they work together and feel empowered. Vodafone gave their customers the role to empower the legendary Sherihan to overcome her fears and return to the stage, to showcase that together we can overcome anything.

Brand: Vodafone
Client: Vodafone Egypt
Agency: Wunderman Thompson Cairo
Language: English

2021 BRONZE

#LoveLocal

In Jordan, Lebanon and Egypt, SMBs represent the backbone of the economy. COVID-19 caused a dramatic shift to online ordering, cutting the lifeline of those small traditional businesses. Leveraging the insight that “small businesses are not just businesses; they are people,” Facebook launched #LoveLocal to help local SMBs amplify their voice and generate consumer demand for them across the region. The campaign received 4,745,972$ of earned media with 200+ stories and more than 11,000 SMBs got the support they needed to equip their business for the digital age.

Brand: Facebook
Client: Facebook
Agency: TBWA/RAAD
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales