Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2023 SILVER

Smart Living

Etisalat by e& aimed to diversify as a digital telco by pioneering its smart-home solutions. Despite favourable global trends, 64% of UAE expats still felt that smart-homes are uncomfortable. To influence their misperceptions and fears, and demystify smart-home tech, we recognized people’s true concern: technology invading their daily lives, for the worse. Through a glimpse into a relatable bickering couple’s daily life, we showed with humour and wit how smart-home solutions can change lives for the better, demystifying the technology.

Brand: Etisalat by e&
Client: Etisalat by e&
Agency: Publicis Groupe - Saatchi & Saatchi Middle East
Language: English

2023 BRONZE

Bringing Connected Living to Life

‘For a Better Connected Life’ has successfully repositioned Three away from begin any other Telco brand flogging phones and data plans to being known as the home of Connected Living in Ireland. The platform has enabled the brand to speak to the rational and emotional reasons why consumers should believe in Connected Living and has reenergized Three’s long-held belief that life is better when it’s connected.

Brand: Three
Client: Three Ireland
Agency: Boys & Girls
Language: English

2023 BRONZE

How Vodafone awakened a new category behaviour

In 2022 Vodafone set out to tackle the world’s fastest growing waste stream head on, galvanising the brand and business to bring a first to category used smartphone Trade-in service, tool and campaign to Ireland designed to empower positive behaviour change at scale. The ‘Home of Trade In’ campaign firmly positions Vodafone as a place where consumers can be rewarded for trading in their used smartphones and resulted in a ten-fold increase in trade-ins, smashing all KPIs, and cemented Vodafone’s position as a sustainability leader in Ireland.

Brand: Vodafone
Client: Vodafone
Agency: Folk Wunderman Thompson
Language: English

FINALISTS

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