Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2023 BRONZE

¿Y ahora quién podrá defendernos?

Tomar una de las problemáticas más comunes en la categoría y convertirlo en una oportunidad para la marca, eso fue lo que hizo Wom al darse cuenta que muchos de sus potenciales clientes se estaban "cayendo" en el último minuto por las artimañas de sus competidores. ¿La estrategia? ofrecerles una ayuda que ninguna otra telco pudiese burlar: un asesor legal. Gracias a esto, Wom Colombia tuvo un incremento en conversiones de un 30%, y un crecimiento del negocio en un 20%.

Brand: WOM
Client: Wom Colombia
Agency: Proximity BBDO
Language: Spanish

2023 BRONZE

Cheer for other countries

In Egypt's fiercely competitive telco market, Orange faced the challenge of driving app usage and brand loyalty. We created a bundle targeting the youth in Egypt and launched it by tapping into a bitter truth; Egypt was out of the World Cup. But they were going to cheer for other countries – so we created an anthem for them to express their support. Resulting in 14% surge in application sign-ups, 11% boost in revenue, and strong social media engagement. We resonated with the youth in Egypt and earned brand love.

Brand: Orange
Client: Orange Egypt
Agency: Publicis Groupe - Leo Burnett Middle East (Egypt)
Language: English

2022 SILVER

Unfairuary- how fake month led to success

2degrees is the number-three challenger brand in the New Zealand telco market. With a brand idea of ‘Fighting For Fair’, our communication was focused on identifying unfair behaviour from our two big competitors, and using it to promote our great value. Our brief was to address 2degrees decline in prepay customers, we identified something scandalous in the fine-print of our competitors’ contract. They charged their customers 13 times a year not 12! As the fairness crusader, 2degrees pointed this injustice out, earning the country’s attention and significantly growing market share.

Brand: 2degrees Mobile
Client: 2degrees
Agency: TBWA\ New Zealand
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales