Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

FILTER BY:

PROGRAM

2022 GLOBAL GRAND

Friendvertising

Skinny was a little telco on a big growth mission. NZ knew us as a low-cost brand, and assumed we had a low-quality network. Our consideration was half that of our nearest competitor. But you can’t just tell people you’re a credible brand. People don’t trust brands…they trust other people. So we used our superpower – our devoted customers. They would convince the country to consider us. By unleashing the cult, we grew our credibility, AND our consideration. But more importantly, more customers joined the Skinny cult than ever before.

Brand: Skinny
Client: Spark New Zealand
Agency: Colenso BBDO
Language: English

2022 GLOBAL GRAND CONTENDER

Brastemp Shared Edition

Brastemp, Brazil's #1 brand of washing machines, was struggling to drive sales in a highly competitive and commoditized industry. The category is also fraught with inequality: women still spend twice as much time as men on household chores. Laundry remains a women-only territory – and the media only reinforces this behavior.Brastemp decided to fight this by creating a fictitious technology that would allow anyone – not just women – to do the laundry. The results: +2.1 pp market share, 2x above the segment. 8x more conversations about the issue.

Brand: Brastemp
Client: Whirlpool Brasil
Agency: FCB Brasil
Language: English

2022 GLOBAL GRAND CONTENDER

Ask your phone

Tigo, the third mobile company in Colombia was awarded by independent auditors as the best performing Mobile Network in the country. In a feisty market where competitors talk loud about themselves, Tigo needed to deliver the news in a creative and trustworthy way. So instead of being their own spokesperson, they encouraged every citizen of Colombia to ask their own phone. Through an integrated PR & SEO Strategy, whenever someone asked their phone: "Which is the best mobile network in Colombia?", Google would answer: Tigo.

Brand: Tigo
Client: Tigo
Agency: Slap Global
Language: English