Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
FILTER BY:
PROGRAM
2023 GOLD
2023 SILVER
Phone It In
Skinny. A telco who believes in low prices, and happy customers. They want big attention, but won’t waste their customers money on big name celebrities. So in 2022, we open-sourced their brand campaign to the public. The entire country could record Skinny’s new campaign on their mobile…for free. 34 unique radio scripts, on buses and billboards and bar coasters, each one tailored to its location. A guerrilla OOH campaign, that evolved into a radio campaign, that delivered a 34% increase in new customers yoy. Our most effective recruitment campaign ever.
Brand:
Skinny
Client:
Skinny
Agency:
Colenso BBDO
Language:
2023 SILVER
A Tribute to Constants
The case is about Vodafone, a major Telecom player, facing a challenge of declining brand love and retention. And what was created to regain consumer's positive sentiment, by developing a retention plan that encouraged brand loyalty. We launched a cross-channel emotional campaign centered around gratitude. The campaign was supported by a purpose-led Rewards Loyalty Program that aimed to reconnect with the loyal customers. We managed to convert over 30% of the app users and witnessed a remarkable 3-point increase in their Net Promoter Score, effectively solidifying the brand's position.
Brand:
Vodafone Egypt
Client:
Vodafone
Agency:
Wunderman Thompson Cairo
Language:
English
FINALISTS
CLARO
CUANDO MAMÁ LLAMA
CLARO
CUANDO TE CONECTAS, TODO ES MÁS CHÉVERE
Movistar
Con Movistar, esta Navidad provoca dar.
