Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2023 BRONZE
¿Y ahora quién podrá defendernos?
Tomar una de las problemáticas más comunes en la categoría y convertirlo en una oportunidad para la marca, eso fue lo que hizo Wom al darse cuenta que muchos de sus potenciales clientes se estaban "cayendo" en el último minuto por las artimañas de sus competidores. ¿La estrategia? ofrecerles una ayuda que ninguna otra telco pudiese burlar: un asesor legal. Gracias a esto, Wom Colombia tuvo un incremento en conversiones de un 30%, y un crecimiento del negocio en un 20%.
Brand:
WOM
Client:
Wom Colombia
Agency:
Proximity BBDO
Language:
Spanish
2023 BRONZE
Cheer for other countries
In Egypt's fiercely competitive telco market, Orange faced the challenge of driving app usage and brand loyalty. We created a bundle targeting the youth in Egypt and launched it by tapping into a bitter truth; Egypt was out of the World Cup. But they were going to cheer for other countries – so we created an anthem for them to express their support. Resulting in 14% surge in application sign-ups, 11% boost in revenue, and strong social media engagement. We resonated with the youth in Egypt and earned brand love.
Brand:
Orange
Client:
Orange Egypt
Agency:
Publicis Groupe - Leo Burnett Middle East (Egypt)
Language:
English
2023 BRONZE
Super Nahi Tou 4G Nahi
Jazz, already the #1 data provider in Pakistan, now needed to become the preferred digital lifestyle partner nationally. #SuperNahiTou4GNahi (If its not Super, its not 4G) leveraged Jazz’s advantage as a Super 4G provider to showcase Pakistanis relatable usecases where superior internet enables them to bring positive change. The possibilities were endless, from selling pottery online to become an entrepreneur to bringing about a transgender rights revolution in the country - Jazz proved to Pakistanis that it was with them through every step and every avenue of their digital journey.
Brand:
Jazz
Client:
Jazz
Agency:
Fishbowl (Pvt.) Ltd
Language:
English
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