CLIENT
Three Ireland
Elaine Carey, Chief Commercial Officer
Aislinn O'Connor, Marketing Director
Eilis Fitzgerald, Head of Marketing & Communications
Carol Doherty, Consumer Marketing Manager
Richie Taaffe, Interim Head of Marketing & Communications
Rachel Cunningham, Head of Channel Marketing
Dave Ward, Head of New Products and Propositions
AnnMarie O'Brien, Marketing Manager
AGENCY
Rory Hamilton, Chief Creative Officer
Patrick Meade, Managing Director
Margaret Gilsenan, Chief Strategic Officer
Kris Clarkin, Creative Director
Sarah Sherry, Business Director
Dean Ryan, Senior Art Director
Michael Whelan, Senior Copywriter
Bronagh ODonovan, Strategy Director
Derek Doyle, Head of Production
Jessica Stokes, Senior Account Manager
Andy Pierce, Group Strategy Director
SUMMARY
‘For a Better Connected Life’ has successfully repositioned Three away from begin any other Telco brand flogging phones and data plans to being known as the home of Connected Living in Ireland. The platform has enabled the brand to speak to the rational and emotional reasons why consumers should believe in Connected Living and has reenergized Three’s long-held belief that life is better when it’s connected.
