Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2021 BRONZE
#LoveLocal
In Jordan, Lebanon and Egypt, SMBs represent the backbone of the economy. COVID-19 caused a dramatic shift to online ordering, cutting the lifeline of those small traditional businesses. Leveraging the insight that “small businesses are not just businesses; they are people,” Facebook launched #LoveLocal to help local SMBs amplify their voice and generate consumer demand for them across the region. The campaign received 4,745,972$ of earned media with 200+ stories and more than 11,000 SMBs got the support they needed to equip their business for the digital age.
Brand:
Facebook
Client:
Facebook
Agency:
TBWA/RAAD
Language:
English
2021 BRONZE
The Promotion That Egypt Needed To Crack
Aiming to stand out and win with the Egyptian youth, Etisalat Hekaya certainly did by coupling its exclusive "Partial Renewal" promo with a campaign that was only partially understood.
Brand:
Etisalat Misr - Hekaya
Client:
Etisalat Misr
Agency:
FP7 McCann Cairo
Language:
English
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