Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2020 GOLD
2020 GOLD
Budget Bamuqabla Befikri
The national budget announcement is known to always bring a plethora of new taxes which increases "fikr" in daily lives. Seizing this opportunity, Ufone Card decided to pit its Super Card positioning of "Mahine Bhar ke Befikri" against the budget announcement to further own its peace of mind positioning.
Brand:
Ufone Super Card
Client:
Ufone PTML
Agency:
JWT GREY Pakistan
Language:
English
2020 SILVER
Subverting the category rulebook to transform a business.
Price comparison represents a unique category where marketing investment is unusually high relative to sales revenues. An established marketing playbook prioritises noisy, fame-driving communications that have created a high barrier to both entry and survival. This paper outlines how we found a more sustainable path to fame– and to growth – by challenging the accepted communications rules in the category, and by finding fresh focus around a core purpose. We’ve since outgrown some of the most famous advertising properties in the UK– improving marketing ROI by 36%, increasing spontaneous awareness by 45%, and growing faster than all of the competition.
Brand:
Confused.com
Client:
Confused.com
Agency:
Karmarama
Language:
English
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