Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

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2019 SILVER

Vip Back to school family platforma

U trenutku kada telekom operatori zaljučavaju svoje baze korisnika, Vip se usmerava na rast iz sopstvene baze, kreirajući ponude koje kombinuju dva različita proizvoda. Tako nastaje Vip Family platforma, koja izuzetno uspešno prevazilazi izazov komunikacije dva proizvoda sa različitim imidžom i ciljnim grupama. Uspešnost kampanje ogleda se u činjenici da je svaki postavljan cilj uveliko premašen: ostvaren je rast iz spostvene baze, dok je kampanja, uz standardni nivo ulaganja, postala najefikasnija kampanja 2018. godine.

Brand: Vip Back to school family platforma
Client: Vip Mobile
Agency: Leo Burnett (Belgrade)
Language: Serbian

2019 SILVER

Blue World

In a world where telecommunication services became basic goods, and everything is evolved around price, users no longer notice differences between providers. So, for Christmas season, we created unique, blue world. »Turn your life to blue« has represented our world as a welcome contrast to everyday life of the »pre-new-year« and everyday life hectics: as calm, homely and modern world, customized for users. With the »blue« line of telecommunications visibility, which distanced us from the competition and brought us closer to users, we strengthened the position of a leading ITK provider for home services.

Brand: Telekom Slovenije
Client: Telekom Slovenije, d.d.
Agency: Pristop d.o.o.
Language: Slovenian

2019 SILVER

Fútbol Mode

The ongoing battle among wireless carriers is a fierce acquisition game while trying to keep existing customers. Instead of playing into the "my network is better than your network" game, Sprint intended to demonstrate quality by offering unlimited soccer for unlimited fans. Going after high-value Hispanics, Sprint put soccer fans in "Fútbol Mode" to help them connect to the World Cup halfway around the world. Hacks helped fans get away with watching the game when they shouldn't have been... while putting Sprint's network quality and unlimited data to good use.

Brand: Sprint
Client: Sprint
Agency: Alma DDB
Language: English