Internet & Telecom

Skinny

In 2018, Skinny was struggling. In one fell swoop, it lost almost half its stores. Brand measures were stalling & revenue was declining. Despite struggling for growth, we still had the highest NPS of any telco in New Zealand. How could we supercharge growth without losing what people loved about us? We figured out exactly what that was, turned it into a proposition, and delivered it to the whole of NZ. We grew customer numbers. Increased average revenue per user. Saw customer tenure increase. And all without sacrificing customer love.

Brand: Skinny
Client: Skinny
Agency: Colenso BBDO
Language: English

Telenor Gaming

Brand: Internet & Telecom
Client: Telenor Pakistan
Agency: Ogilvy Pakistan
Language: English

The Team That Wouldn't Be Here

People know Verizon is America’s most reliable network, but they were losing sight of how that benefits them personally. This campaign showed people what their world would look like if it wasn’t for Verizon, by introducing The Team That Wouldn’t Be Here: 11 NFL players and a coach whose lives were saved by first responders. It made Verizon’s reliability compelling: #1 most-viewed, #1 searched, and #1 talked-about at the Super Bowl. And 174,000 new customers switched to Verizon.

Brand: Verizon
Client: Verizon
Agency: McCann New York
Language: English