Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2021 GLOBAL GRAND CONTENDER

Fighting our way to our most profitable year ever

In 2009, 2degrees launched as a  disruptor of the market. But 10 years on, the brand had drifted, they were struggling to grow in higher-value categories.Our Fighting For Fair platform led to a year of ownable and unmissable communication.It allowed us to be in market longer, delivering more messages – giving 2degrees scale, at a fraction of our competitor’s media spend. With our communication more recognisable than ever before, and significant growth in broadband, pay-monthly and business –We helped 2degrees enjoy their biggest year of profit ever

Brand: 2degrees
Client: 2degrees
Agency: TBWA\New Zealand
Language: English

2020 GOLD

UNLIMITED OBITELJ

Ljubav nema granica, ne bi ih trebao imati ni internet. U Kampanji za "Unlimited Obitelj" povukli smo paralelu između neograničenih mogućnosti koje ljubav donosi i neograničenih mogućnosti interneta Hrvatskog Telekoma. Ostvarili smo iznimne komunikacijske i prodajne rezultate unatoč činjenici da smo komunicirali postojeću ponudu koju konkurencija već duže vrijeme oglašava. Priča o dvoje zaljubljenih kojima neograničeni internet pomaže dijeliti ljubav izazvao je buru pozitivnih emocija.

Brand: HRVATSKI TELEKOM
Client: Hrvatski telekom d.d.
Agency: McCann Zagreb
Language: Croatian

2020 GOLD

Santa fired all the deer

BOLT is a fantastic example of how strong customer insight of the whole category can be creatively communicated by the market challenger in a moment of a highest product relevance and lead to a multiple growth without budget overspending. Moreover, this campaign reloaded BOLT’s corporate understanding of creative communications effectiveness. Before November 2019 BOLT was totally focused just on CPA campaigns via Google and Facebook, investing in discounts as a main tool for conversion. Our campaign became the very first (and successful) trial of creative approach and emotional brand communication.

Brand: BOLT
Client: Bolt Technology
Agency: Rockets. Growth R&D
Language: English

FINALISTS

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