Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2018 SILVER
2018 SILVER
If It Were Your Pain, Would You Share It? #PostWisely
Liking and sharing graphic content online has drastically increased over the last few years, with people prioritizing entertainment over empathy for victims. As a telecom provider, du wanted to enlighten the society it serves about the consequences of their actions and in turn encourage them to use social media more responsibly. With #PostWisely, we sparked an online movement organically championed by the people. As a result, du became more than just an internet provider, but a community leader.
Brand:
du
Client:
du Telecommunication
Agency:
Leo Burnett
Language:
English
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