Internet & Telecom

Vodafone Free vs Quality

Vodafone India was faced with the daunting task of selling 4G, in a scenario where a new entrant JIO, was acquiring subscribers by giving 4G for free. Vodafone SuperNet 4G TM, The Data Strong Network TM, campaign got subscribers to focus on quality instead of free data. The campaign showed a real-life 70-year-old couple Asha and Bala, making the most their lives, on their 2nd honeymoon using Vodafone’s 4G services. This campaign helped increase usage of Vodafone 4G services and increased share of 4G subscribers, without using any freebies.

Brand: Vodafone
Client: Vodafone India Limited
Agency: Ogilvy India
Language: English

The Forgotten day of Freedom

O2 is a telco provider that fights for freedom on the market. We have a national holiday of freedom on the 17. November, but sadly few people know that it’s the day the velvet revolution started.
On the 17.11.2017 we united O2 slovakia and czechia and brought the day from 1989 back to our modern times. We blocked all internet traffic to foreign domains, sent a special reminder SMS to everyone who crossed the border of the countries, blocked world news in media, streamed the revolution from ‘89 on Facebook.

Brand: O2 Slovakia brand
Client: O2
Agency: TRIAD Advertising
Language: English

Got plug? Got internet

Brand: SimpleFi by WIND
Client: Wind Hellas
Agency: The Newtons Laboratory
Language: Greek