Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2019 SILVER
Blue World
In a world where telecommunication services became basic goods, and everything is evolved around price, users no longer notice differences between providers. So, for Christmas season, we created unique, blue world. »Turn your life to blue« has represented our world as a welcome contrast to everyday life of the »pre-new-year« and everyday life hectics: as calm, homely and modern world, customized for users. With the »blue« line of telecommunications visibility, which distanced us from the competition and brought us closer to users, we strengthened the position of a leading ITK provider for home services.
Brand:
Telekom Slovenije
Client:
Telekom Slovenije, d.d.
Agency:
Pristop d.o.o.
Language:
Slovenian
2019 SILVER
Fútbol Mode
The ongoing battle among wireless carriers is a fierce acquisition game while trying to keep existing customers. Instead of playing into the "my network is better than your network" game, Sprint intended to demonstrate quality by offering unlimited soccer for unlimited fans. Going after high-value Hispanics, Sprint put soccer fans in "Fútbol Mode" to help them connect to the World Cup halfway around the world. Hacks helped fans get away with watching the game when they shouldn't have been... while putting Sprint's network quality and unlimited data to good use.
Brand:
Sprint
Client:
Sprint
Agency:
Alma DDB
Language:
English
2019 BRONZE
Smartić Satić
Last year, sales after launch of our Smart watch for kids was below expectations because it targeted “concerned parents” niche. To give it another try, we decided to rather pitch the offer to kids instead of their parents. To reach kid’s attention, we changed product name to SMARTIĆ-SATIĆ. We subverted traditional kid's campaigns, creating a modern, catchy tune and music video with a choreography, highlighting true children’s interests. The end results were beyond amazing, overachieving KPI by far. We sold 12.360 devices in 2018. compared to 468 (2017).
Brand:
Smart watch for kids
Client:
Telenor Srbija
Agency:
New Moment New Ideas Company
Language:
English, Serbian
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