Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2018 SILVER

Migra y Recárgate

Entel dio el siguiente paso en su oferta prepago, incorporando datos a la ecuación de llamadas ilimitadas a cualquier operador -para captar a más usuarios e incrementar los ingresos por recargas-, comunicando una propuesta de valor que va más allá del uso del servicio y que puede trascender en el día a día de las personas: migra a Entel y recarga para recargarte; como lo hizo Maicelo, quien después de haber perdido por knock out en su última pelea, decidió migrar y recargarse para seguir haciendo lo que sabe hacer.

Brand: Telefonía Móvil
Client: Entel Perú S.A
Agency: McCann Lima
Language: Spanish

2018 SILVER

MTS Hype

In 2017 all Big Three operators acknowledged they are loosing in the youth segment. Its a threat as business success in future depends heavily on the current position in this segment MTS decided to launch a tariff for teens named HYPE. We were challenged by the fact that parents decide what operator/tariff their kids will have. However, we needed teens to make their own decision as they are the customers of the future. MTS decided to invoke youngsters to choose an operator/tariff by themselves. To achieve the sales target despite building awareness of the tariff, we had to change MTS brand perception among teens as MTS was not considered to be an operator for youth.

Brand: MTS
Client: MTS PJSC
Agency: BBDO Moscow
Language: English, Russian

2018 SILVER

MegaFon. Switch On!

What do you do when your category has reached the level of penetration of 178% of the country's population, and overwhelming majority of consumers believe that all the major competitors are alike (have the same tariffs, similar services, similar advertising, similar celebrities featuring in these ads), and "0" and price wars do not attract the attention of consumers anymore? Megafon has launched the first on the market data plan line, which is based upon individual requirements of each consumer - "Vkljuchajsja!" (Switch on) Users are able to specify their actual needs and interests in order to get a data plan which is going to perfectly fit them. As a result, the launch of data plans "Vkljuchajsja!" was 5 times higher than category norms.

Brand: MegaFon
Client: MegaFon PJSC
Agency: Instinct
Language: English, Russian

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales