Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2019 BRONZE

Befriend your grandma

Telecom category revenue is growing with Internet consumption, which is provided by young people. The proportion of elderly subscribers who do not use the mobile Internet is large. Tele2 decided to engage the age segment but not to lose young users.Tele2 saw in this a socially significant mission. Due to the lack of involvement in the Internet, older people are limited in communication with the closest ones. Tele2 decided to engage them on the Internet with the help of motivating teachers - grandchildren - and turned to them as part of the digital campaign “Add Grandma to Friends”.

Brand: Tele2
Client: T2 Mobile LLC
Agency: McCann Moscow
Language: English, Russian

2018 GOLD

Ukraine

The Ukraine campaign is another example of business courage, leadership and innovation of the Play company. We were the first to create a dedicated offer for calls and SMSs to Ukraine. We showed that we understand how important it is for TG to be in constant contact with family in Ukraine. We have prepared a nationwide advertising campaign in Ukrainian, in which the iconic Ukrainian star Okean Elzy performed. No wonder Play is the favorite brand of Ukrainians in Poland now.

Brand: Pre-Paid Play
Client: Play
Agency: Grandes Kochonos
Language: Polish

2018 GOLD

#Vivamenosdomesmo

A Vivo mudou seu modelo de comunicação para recuperar consideração. A categoria de telecom sempre dependeu do awareness de ofertas, mas essa equação era custosa. A Vivo decidiu trabalhar diferente: falar de propósito para gerar admiração e impactar decisões de compra. Passamos a falar menos de produto e mais de propósito, inclusive em datas comemorativas, reconhecidas pelo apelo comercial. Esse movimento recuperou a nossa consideração e trouxe impactos diretos no balanço comercial da Vivo.

Brand: Vivo
Client: Telefônica Vivo
Agency: Africa
Language: Portuguese

FINALISTS

CLARO CUANDO MAMÁ LLAMA

CLARO CUANDO TE CONECTAS, TODO ES MÁS CHÉVERE

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