Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2019 BRONZE
Novi oblik života
Odlukom vlasnika Vip mijenja ime i vizualni identitet u A1. Kako potencijalno opasnu situaciju za poslovanje pretvoriti u prednost? Iako ne mogu zamisliti život bez smartphonea, građani ne koriste dostupnu i često besplatnu tehnologiju koja im može poboljšati život. Zato će Vip prerasti u A1 – njihov vodič kroz digitalni svijet. Integrirana kampanja vodi kroz evoluciju i repozicioniranje u brand s novom društvenom ulogom, a NoviOblikZivota.com je prvi dokaz usmjerenja. Atributi ključni za poslovanje dosežu najvišu zabilježnu razinu, uz akviziciju iznad plana, 140% za fiksne i 23% za mobilne usluge.
Brand:
A1 Hrvatska
Client:
A1 Hrvatska
Agency:
Bruketa&Zinic&Grey
Language:
Croatian
2019 BRONZE
2019 BRONZE
Champions of our hearts!
According to the analytical data of MegaFon, before the launch of the campaign, MegaFon TV had problems with fame. And so we decided to build a communication on a relevant association with football as the theme of the year, since MegaFon has been a sponsor of the Russian national football team for over 2 years now; and relevant informational networks - the Russian national team wins the Spanish national team.
Brand:
MegaFon / MegaFon.TV
Client:
MegaFon PJSC
Agency:
Re:evolution
Language:
English, Russian
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