Internet & Telecom

América sin roaming

Brand: Claro / Planes pospago
Client: AM Wireless Uruguay S.A. / CLARO
Agency: Notable Publicidad
Language: Spanish

Stay restless

From its start in 2009, challenger brand Mobile Vikings has been positioned as a rebellious prepaid-only mobile player. In 2016, the pre-paid offer of Mobile Vikings was put under huge pressure by quadruple play packs that combined fixed phone, digital television, internet and mobile data in one pack. In 2016, market shares of quadruple play already reached 27%, which favoured players like Proximus, Telenet and Orange. Since quadruple play packs sell mobile subscriptions for a very competitive price, Mobile Vikings became up to 50% more expensive than Proximus and Telenet for a low data offer. Operating in a declining prepaid market, Mobile Vikings needed to act if it were to survive.

Brand: Mobile Vikings
Client: Unleashed
Agency: mortierbrigade
Language: English

Always close

Back in 2015, Proximus was missing digital sales opportunities. When consumers searched for Samsung devices, Google returned Mediamarkt, CoolBlue or Telenet links. When searching for Netflix, they received Netflix or HLN links. This whilst Proximus uniquely offers Netflix directly on Proximus TV.

The challenge was to boost e-sales whilst building the brand... or in consumer language: how to be always close, when and where it matters?

Brand: Proximus
Client: Proximus
Agency: Pivott-Digipolitans
Language: English